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Katrina Aronson
Through The Marketing LensEpisodes
Katrina Aronson
Through The Marketing Lens
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Episodes of Through The Marketing Lens
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About Today’s Episode:In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launch and early growt
About Today’s Episode:In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we
About This Episode: In today’s empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, exploring how even the
We are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple.Most business owners would agree that making sure their business is legally protected is a high priority but it's
This is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago. We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things. We have to le
There never seems to be enough time to get everything done, and it’s so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot.This ep
As a business owner, you know just how many changes and updates you are faced with constantly. It can be exhausting, confusing, and stressful — to just keep up! I get it - but that’s why today I'm here to bring you the no-fluff info on AI! What
If you are not down with the woo, that's cool – skip this episode. But if you are even a bit curious or already super spiritually versed, this is for YOU. Spirituality is a big part of my life. I am not religious, but spirituality is about conn
Ready to have your mind blown? I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different. You are going to learn the key to their m
We’re back with Part 2 of last week’s epic episode on building brand loyalty, so if you didn’t listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode!These four trends are so important in 20
As we enter into the new year, we are full steam ahead and have our plans mapped out for the year ahead. This makes it a great time to talk about trends in marketing that are well beyond social media planning or what platforms you need to be on
Social Media can be so overwhelming for a business owner. Everything is constantly changing. What works today might not work tomorrow. So how do you know where even to start?I’m chatting with social media agency owner Katie Love, and she is sha
We all know the importance of video content, but still so many of us still can’t show up because we are so fearful and uncomfortable with it. But the truth is it’s not just a feeling that comes without reason. In fact, your brain is keeping you
Tired of the noise when it comes to growth and marketing? There are a lot of things we can talk about when it comes to business growth and marketing – and the truth is it is only getting noisier. Everywhere we look there’s a new trend or method
Do you struggle with letting go of doing ALL the things and not wanting to outsource anything... Because "nobody can do it like you." I get it… and it's a very COMMON struggle for entrepreneurs. But it's something that must happen if you want t
Do you feel like being successful has to be hard? It’s very common in the western society. We are taught that success is a direct result of how hard you work. But the truth is we have been sold a LIE! It doesn’t have to be that way…You CAN achi
What does smell have to do with my brand? A LOT! There’s a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing.As you may already know from previous episodes, I look at marketing from a DIFFERENT
You’re probably wondering… Are sales even a good thing? Should I have flash sales, holiday sales? What about Black Friday sales? I get it, another decision to make as a business owner and surrounded by mixed advice! That’s where I come in to sh
As a busy business owner, you know just how difficult it can be to deal with the looming “recession” on top of everything else you have going on. You face it daily via social media, the news, friends, and family.Let’s be honest. All of that neg
This mini-episode of Through the Marketing Lens is a quick update on our schedule for the summer. We're taking a short break, but you'll still be getting a few of our most loved episodes re-posted on here so you don't miss out on any juicy mark
In today's episode of Through The Marketing Lens, you will learn: Why most businesses end up failing before the ten year mark and the stats behind thatThe difference between GROWING and SCALING your business (no, they’re NOT synonyms)Actionable
This week on Through The Marketing Lens, we are re-sharing a highly-rated episode from 2021 all about content marketing. You will learn:What content marketing really isHow content marketing will help your businessFive different ways that you ca
In today's episode of Through The Marketing Lens, you will learn: What attraction marketing really ISHow you can use it in your business to get more leads that convertThree essential components in the basic attraction marketing formulaWe’re tal
In today's interview episode of Through The Marketing Lens, our guest Bettina Carey will be teaching us: Why getting on a stage is an incredible marketing opportunity for any business ownerHow to get over your fear of public speaking (OR learn
In today's episode of Through The Marketing Lens, you will learn: The totally normal and common mindset blocks entrepreneurs face as their business starts to scaleHow to get out of the plateau phase that most businesses go through after the new
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