In this short episode, Red and Anthony discuss the importance of online reviews for schools, including where prospective families are finding these reviews, the power of a testimonial from your current families, and why these reviews should be

Episode 9: Meet Tracy Tigchelaar, Finalsite Advantage Consultant

Feb 28th, 2018 20m 15s

With over 20 years experience in education marketing, Tracy heads up 'Finalsite Advantage' – our great new service aimed at giving schools the edge with their marketing and communications strategies. From branding to website development; social

Episode 8: How Google Analytics Can Impact Your School Website

Jan 12th, 2018 17m 37s

Red and Anthony discuss how schools can take advantage of the tools behind Google Analytics. Three trends related to Google Analytics that are most important: Who’s coming to your site and where are they from? How are these visitors getting t

Episode 7: Finalsite Advantage

Nov 28th, 2017 17m 51s

Red and Anthony discuss a new program Finalsite is launching in the new year called Finalsite Advantage that will help Finalsite clients be more effective with the time they do have to strategize and reach their goals throughout the school year

Episode 6: Why Schools Should Invest In Digital Ads

Aug 24th, 2017 14m 11s

Red and Anthony discuss why schools should consider investing in digital ads on search engines and social media to target the right prospects as they begin their search. Red also shares some upcoming events you do not want to miss out on this f

Episode 5: Content Decisions for Admission Pages

May 2nd, 2017 15m 33s

Red and Anthony discuss website content and navigation paths of prospective parents and students that could help improve your school's admission strategies for next year, as well as a new puzzler!

Episode 4: How Schools Can Use Google & Social Media

Feb 17th, 2017 19m 8s

Red and Anthony discuss ways schools can be taking advantage of Google Search and Social Media to reach prospective families and students, as well as a new puzzler!