Tourism marketing China is an extremely hot topic around the globe. China is the world’s biggest outbound tourism market and the number of Chinese outbound tourists account for about 10% of international tourists.In todays milestone episode we

Tourism social media marketing looking towards 2016: Ep #49

Nov 30th, 2015 23m 22s

Tourism social media marketing looking towards 2016What were some of the good news rollouts and what are some of the things that we maybe need to forget in the world of tourism social media and what lessons we need to think about going into 201

Content types and ideas for your event social media: Ep #48

Nov 23rd, 2015 23m 47s

Content types for event social media is the topic of this week's Tourism Tweetup the Podcast episode and the guest this week is me!I have been speaking on the topic of how to develop a social media plan for local and regional events at many co

Tracking what social media drives bookings: Ep #47

Nov 16th, 2015 32m 14s

There were lots of names I could have called this episode; Tracking what social media drives bookings; Using tracking & tools to improve your hotel marketing; Tracking of your social media activities to improve your marketing; Getting technical

How to maximise your digital & social content: Ep #46

Nov 9th, 2015 24m 44s

In this episode we chat with Brian Matson about how to Maximise Your Digital & Social Content. Brian is Senior Director of Strategy & Education at TwoSix Digital and former Marketing Director at Fargo-Moorhead Convention & Visitors Bureau.We t

Regional tourism issues, live from ARTN Convention: Ep #45

Nov 2nd, 2015 22m 57s

This episode comes to you live from Australian Regional Tourism Network Convention 2015. This event was held in Victor Harbor in the Fleurieu Peninsula of South Australia. Although not every issues raised at the convention is covered off in t

The influence of Instagram for tourism marketing: Ep #44

Oct 26th, 2015 31m 33s

The influence of Instagram for tourism marketing an interview with Lauren Bath.There is debate about influencer marketing and if Instagram actually impact visitation to tourism destinations. In this episode we talk with high profile Instagrame

TRAVELTech Conference 2015, Disruptive Influencers: Ep #43

Oct 19th, 2015 25m 40s

In this episode we come to you live from TRAVELTech Conference in Sydney Australia.This conference is run by Martin Kelly from TravelTrends and this years theme was Disruptive Influencers.The conference speaker line up included representative

Customer journey mapping for tourism: Ep #42

Oct 12th, 2015 28m 24s

In this week's episode we are discussing Customer Journey Mapping for tourism businesses and destinations with Dr. Moira Scerri from SEPIA Consulting.Moira explains what customer journey mapping is, why it is important and how this impacts our

Brand funded TV and video content for travel & tourism: Ep #41

Oct 6th, 2015 26m 57s

When we’re talking about video and television, brand-funded content in the industry refers to content that is funded by a brand or advertiser, rather than a TV network. On Tourism Tweetup the Podcast we chat with travel presenter and producer A

Communicating with travel trade through social media and digital: Ep #40

Sep 28th, 2015 25m 8s

Last year Hawaii Tourism (Australia and New Zealand office) worked with four travel agents to develop the “Agents of Aloha” travel trade program. In this podcast episode (Episode 40) we chat with Ashlee Galea Country Manager Australia at Hawaii

Marketing tips for small tourism destinations: Ep #39

Sep 21st, 2015 29m 39s

Leslie McLellan is a destination marketer based in Southern California, USA and is an expert in tourism marketing on small budgets. Leslie has built two DMO's from the ground up with very little money and very little staff - and in this episode

Developing a culture for embracing user reviews: Ep #38

Sep 14th, 2015 35m 24s

Trip Advisor and a culture for embracing user reviews in todays tourism marketing.Today on Tourism Tweetup the podcast our guest is Bernie O’Keefe Director of Marketing at Tangalooma Island Resort in Queensland Australia and we are discussing

Tools to help with your social media marketing management: Ep#37

Aug 31st, 2015 20m 12s

Five tools to help with your social media marketing managementMost of my clients know that I am a ‘social media puriest’. What this means is I like to use the social platforms as they were designed without a lot of automation as I believe spen

9 Australian Family Travel Bloggers at #PBEvent 2015: Ep #36

Aug 24th, 2015 20m 22s

9 Australian Family Travel Bloggers You May Like to KnowMy fifth ProBlogger Conference didn't disappoint, with speakers including Jadah from Simple Green Smoothies (you must check out their Instagram) and Pamela Wilson from CopyBlogger Media (

Hypermeet Red Centre Way, Tourism Marketing Campaign: Ep #35

Aug 17th, 2015 23m 36s

In this episode we talk with Cory Gale, Social Media & PR Executive at Tourism Northern Territory about their recent tourism marketing campaign which included a Hypermeet.Listen in to learn what a Hypermeet is, how it came together, insights o

We talk with traveller Dan Moore about Periscope: Ep #34

Aug 10th, 2015 29m 23s

Periscope and ideas for travel and tourismIn this episode we chat with Dan Moore who is a photographer, blogger and now periscoper. Dan is an avid traveller, travel blogger and also works with Cover More Travel Insurance (listen to our podcast

Themes and takeaways from SoMeT15au: Ep #33

Aug 3rd, 2015 26m 23s

Themes and takeaways from SoMeT15au chatting with Ben AlcockBen Alcock is PR and Communications Director at Tourism Oman (Australia and New Zealand) and is also a blogger at Disarm Doors and Crosscheck, he recently attended Social Media Touris

How Pinterest works for travel and tourism: Ep #32

Jul 27th, 2015 25m 53s

How Pinterest works for travel and tourismCEO and Co-Founder of Tailwind, Danny Maloney is our guest on this week's podcast episode and we are talking all about Pinterest for travel and tourism.In this episode of Tourism Tweetup the Podcast I

Instagram for tourism, getting tactical: Ep #31

Jul 20th, 2015 25m 46s

Instagram for tourism, getting tacticalAngela Ponsford and Miranda Ivey make up the business Dotti Media based in Northern NSW Australia. The girls from Dotti Media help small businesses and entrepreneurs make the most of their social media pl

Mobile marketing insights for travel and tourism: Ep #30

Jul 6th, 2015 29m 24s

Mobile marketing insights for travel and tourismStrategist and author Tim Hayden has worked with many brands we are familiar with such as Dell, Bacardi, Kraft and Hilton. He is currently VP of Marketing at Zignal Labs a real time cross media s

What is content marketing and how it drives ROI: #29

Jun 29th, 2015 16m 55s

What is content marketing and how it drives ROIIn this episode of Tourism Tweetup the podcast we chat to Jacki James a strategist at Zuni a Sydney based digital agency about content marketing and if you can track an ROI on content marketing.J

Insights into Travel Oregon’s tourism marketing campaign: Ep #28

Jun 22nd, 2015 30m 50s

Insights into Travel Oregon's tourism marketing campaignThrilled to chat with Mo Sheriffdeen from The Oregon Tourism Commission (Travel Oregon) about their latest tourism marketing campaign the '7 Wonders of Oregon'. Mo Sheriffdeen the man in

Experimenting with Twitter ads for tourism: Ep #27

May 19th, 2015 30m 39s

Experimenting with Twitter ads for tourismIn this episode of Tourism Tweetup the podcast we chat to Theresa Overby who manages social media for Louisiana Travel about their recent Twitter ads campaign. A fantastic podcast for those wanting to

Social media activities in the guided holiday sector: Ep #26

Apr 13th, 2015 22m 52s

Social media activities in the guided holiday sector: a chat with Trafalgar ToursWe covered a lot of ground while chatting to Head of Marketing at Trafalgar Katherine O'Neill."Social is really at the heart of our communications now" says Kath