TM, verified badges, digital certificates, and everything in between - it’s safe to say that in today's world of abundant information, access to knowledge, and the rise of deep fakes, we're all searching for who’s legit and who we can trust. This is where the legal side of branding steps in, and it’s safe to say, it can be overwhelming.   Figuring out what's what, where to start, and how to protect yourself and your intellectual property can be a real challenge.   As we are going deeper into the topic of developing your signature frameworks around your IP and monetising it, we can't ignore the business and legal side of things. And if you think it's not crucial or relevant to you, think again because we're also talking about trademarking your name, aka your personal brand. There’s no better person to shed some light on this usually quite dry topic of law than today’s guest: We crossed paths last year at the Tropical Innovations Festival in Cairns, where she served as the MC for my keynote and wowed the audience with her keynotes. Let me tell you - I’ve never heard anyone make law so fun and easy to understand. So, needless to say, Donna is the Trusted Authority on all things IP and trademark law for start-ups and scale-ups. Make sure to check out - her business and connect with Donna on LinkedIn because she is one handy lady to know. In this conversation we cover: The difference between a business name and a trademark The changes we have seen over the last few years when it comes to protecting IP The type of IP you can and can’t legally protect The difference between trademark, copyright, patents Signature frameworks: Can you trademark a process or framework or just the name? With OpenAI tools and sources, as well as blockchain, how the landscape has changed, and how it continues to evolve … and a ton more! Learn more about DRIPL: Connect with Donna Patane on LinkedIn:   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at   The Trusted Authority 🎉 THANK YOU!