Today, virtually every streaming platform has a sonic logo, from HBO’s classic “Static Angel” to the iconic Netflix “Tudum.” For Hulu, standing out in such a crowded marketplace has been a process of experimentation and revision. In this episode, we chart the evolution of Hulu’s sonic branding across 5 unique sonic logos. Along the way, the creative team shares unused alternate versions for the first time, and breaks down how they used AI to test their latest sound. Featuring Dan Capstick of DixonBaxi, Matthew Wilcock of Zelig Sound, and Reid Thompson of Hulu.

Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free.If you know what this week's mystery sound is, tell us at mystery.20k.org.Follow Dallas on Instagram, TikTok and LinkedIn.Watch our video shorts on YouTube, and join the discussion on Reddit and Facebook.Claim your $75 sponsored job credit at indeed.com/hertz.Get 50% off your first Factor order at factormeals.com/tth50.Get 55% off your Babbel subscription at babbel.com/20K.Go to zocdoc.com/20k and download the Zocdoc app for free.Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/intothehuluverseLearn more about your ad choices. Visit megaphone.fm/adchoices