We are constantly exposed to sonic branding in television, radio, and web commercials. We deconstruct some of the most impactful audio logos in history and explain how the brain interprets them. Featuring Scott Simonelli, CEO of Veritonic and Walter Werzowa, founder of Musikvergnuegen.  Twenty Thousand Hertz is hosted by Dallas Taylor and produced out of the studios of Defacto Sound. Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonicbrandingLearn more about your ad choices. Visit megaphone.fm/adchoices