Traditional marketing and communications often take the form of a one-way conversation. Things are put out into the market and it generally ends there. With the emergence of social media, a two-way conversation has also emerged. It leads to the opportunity for companies to sense what is happening in the market and respond to it.
Jeff Gothelf and Josh Seiden previously co-authored the book Lean UX and in their latest, Sense & Respond, they investigate how companies can foster that two-way conversation. In particular, convincing companies that, no matter what industry they're in, they're software companies.
In this podcast, Jeff and Josh share some of the highlights from the book and their research. Our hosts, Adam Churchill and Jared Spool dig into those highlights.
Art versus Science is the quintessential Left Brain/Right Brain cage match. But in reality, math factors into great works of art as much as developing a treatment plan for a patient could be considered the doctor's design.
Andrew Shipe is a developer at MEDITECH, a company that makes Health Records software. Through his research he found that medicine can sometimes be as much art as science, a fact that was getting lost in the cold, analytical research data. He discovered that telling stories helped to span that divide in understanding.
Kim Goodwin, Author of Designing for the Digital Age, joins us on this podcast to share her thoughts on Andrew's approach of using stories and how that is the first step down the road of scenario based research. Kim will also be teaching one of the full day workshops at UI22 this November 13-15 in Boston. For more information visit uiconf.com.
You can draw a direct line in the UX family tree from User Experience Design back to Human Computer Interaction. What if we could make the “computer” aspect of that interaction, feel less like a machine, and more like a human?
Robert Sens, the Lead Product Designer of the restaurant reservation app, Reserve, sought to create a conversational user interface to help users get seated at restaurants. They settled on implementing a chatbot to simulate the interaction of speaking to a reservationist.
Steph Hay, VP of Design for AI Experiences at Capital One joins us on this podcast to share her experiences in crafting conversational UIs and her insights into Reserve’s approach. Steph will also be teaching a full day workshop at UI22, November 13-15 in Boston on designing conversational UIs.
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