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Traditional marketing and communications often take the form of a one-way conversation. Things are put out into the market and it generally ends there. With the emergence of social media, a two-way conversation has also emerged. It leads to th
Art versus Science is the quintessential Left Brain/Right Brain cage match. But in reality, math factors into great works of art as much as developing a treatment plan for a patient could be considered the doctor's design.Andrew Shipe is a de
You can draw a direct line in the UX family tree from User Experience Design back to Human Computer Interaction. What if we could make the “computer” aspect of that interaction, feel less like a machine, and more like a human?Robert Sens, the
According to Heraclitus, the only thing that remains constant is change. The internet itself has evolved exponentially over a relatively short amount of time. Few relics from the early days of the web remain, and those that have, have been for
Project management encompasses an important set of skills, such as communication, planning, and forecasting. But does someone need the title of project manager to actually do the work? In Brett Harned’s book Project Management for Humans, he
Design systems can organize and clarify a team’s design practice. Made of patterns and component libraries, they add a level of cohesion across designs. This, of course, can only occur once you have a design system in place. So how do you buil
Storytelling is an essential form of human communication. You likely have a favorite story, something really memorable. The more that story is told and retold, the further it travels and the more influence it gains. A good story can be infecti
There’s a stigma surrounding meetings. They’re often seen as unproductive wastes of time. But in Kevin Hoffman’s view, meetings are actually a design problem. In his upcoming book, Meeting Design for Managers, Makers, and Everyone, Kevin lays
Empathy. It’s an unavoidable word in the world of user experience design. Too often it is applied to designs in too narrow a fashion. Your empathy should come from the problem your design is solving, not measured in the level of frustration or
We often talk in terms of silos in organizations, where information isn’t readily shared and communication leaves something to be desired. Another way to think of a team who is heads-down working on the overall journey is to imagine swim lanes
Sometimes, the world of user experience design requires creative solutions. There are numerous methodologies and an even greater number of myths about where and when they are supposed to be used. Lean UX is one such process that is associated
Much like superstition, something that is believed to be an important metric may not apply to the reality of your product or service’s experience. Understanding the behavior of your users, introducing some science, is what leads to greater con
If we keep adding functionality, we start to clutter our enterprise application’s design. That clutter can create a substantial burden on the user while obscuring the functionality we want them to use.In this episode of the UIE Podcast, Amand
When we’re training teams on our design methods, what we perceive as ‘proper’ may in fact become a hindrance. Our dogmatic approach to our processes may prevent people from ever employing the techniques. Is it better to do it the right way, or
You’ve got a groundbreakingly innovative product idea, and you’ve assembled a crack team of designers. You know exactly what you want to do, but you’re unsure of how to do it. Without a framework to drive your product development, it’s Game Ov
Mobile, ambient technology, and connected devices are about mediating people’s behavior in their environments. Uncovering the whys and hows that drive behavior takes empathy, hours of observation, and masterful prototyping skills. You’ll succe
Design leaders are unsung revolutionaries. They’re often at the forefront of culture change, advocating for a new conversation about creativity and quality. The old one involved meetings, presentations, and top-down mandates, and little to no
Creativity isn’t just about expressing yourself. It’s also about solving problems by putting disparate pieces together to form a new, unique whole. Practical Creativity fuels the everyday work and once-in-a-lifetime breakthroughs of designers,
The only job of application navigation is to get users to the right screen. Ideally, all of your users should find what they need in 10 seconds or less, and with only a few clicks. But many enterprise app navigation systems fall short. If you’
For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a
Products and service designers deal with complex design problems in equally complex markets. It’s hard to know which solutions are winners and which ones will fail. Fortunately, you can use simple design insights from biology to eliminate doub
Corporate life expects us to be experts, to know the answer to every question. We make “requirements”, which turn out to really be assumptions, but because we never call them assumptions, we never go about testing them. This is as much a socia
Storytelling is a powerful way to measure our understanding of our users and their experiences. But unfortunately, we don't always get the story right. User experience rests more on listening to what the users want to tell us rather than the s
The challenges we have ahead require top talent to execute. Design leaders, who could lead our organizations to new heights, are a rare gem to find and recruit. A designed approach to hiring will change the caliber of your team. From first con
Creating a culture of design is a special case of “organizational becoming,” touching teams, processes, and the delicate and difficult areas of culture and identity. Few of us feel equipped for such work. But “social technologies” are appearin
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