THIRSTY MAN GOES BACK TO THE WELL
on how 'video views' are a better KPI than 'likes' for LinkedIn video posts

GOAL: LIMIT VIDEO DURATION, INCREASE POST VOLUME
since I can't be sure how long each 'video view' is - I'm working to limit each video's length. My gut tells me 90-120 seconds. Its challenging to approach a topic with only 90 seconds... the up-side is that you yield more posts from a single topic, taking multiple cuts.

BATCH RECORDING
I'm trying to do a week's worth of post recordings in a single shoot 'session.' This seems to work, but I find I need to do more prep-work in advance. My former method of 'have a cup of coffee while jotting down notes, then shoot' is giving way to 'have a notebook by your desk to format ideas in advance...'