THOUGHT LEADERSHIP CATCH 22:
We want the microphone in the hands of our most dynamic speakers. We want our experts at the forefront of our brands.

However, those same experts have the LEAST amount of time to devote to marketing. Thats the Thought Leadership Catch 22:
'be the face and carry the flag of our brand... between meetings... once you're off your call... looks like you've left the office...'

It makes it crucial for marketing to be highly efficient with what time we're allotted: use a PROLIFIC (favorite word) media like video to turn a 30 minute discussion into video clips, audio podcast, and written article. 3 posts in 1 sitting.

#ContentStrategy #ThoughtLeadership #ContentMarketing