This week's edition of Uncaged Wisdom: Deep Dips is all about destination marketing(or travel marketing) with Roger Williams. Roger is an Enterprise Strategy Director at Cheetah Digital, specializing in loyalty marketing and programs. He shares

Deep Dips: The Evolution of Restaurant Loyalty Programs w/ Kevin Sanders

Feb 7th, 2022 31m 2s

In this week's edition of Deep Dips, Kevin Sanders talks with Diva and Julian about the evolution of restaurant loyalty programs. Kevin shares what restaurant loyalty programs were like before everything became digital, why participation and pe

Deep Dips: Datatypes, featuring Zero-Party Data w/ Nick Watson

Jan 20th, 2022 30m 45s

Today's episode is all about data! Specifically, zero-party data and why it should be important to you, which is why we brought in Nick Watson, SVP of Global Experiences, to navigate us through this zero-party data deep dip. Nick shares not onl

Deep Dips: Emotional Loyalty w/ Jillian Dimoff

Jan 6th, 2022 23m 43s

On this week's Uncaged Wisdom, we are opening the New Year with Jillian Dimoff to discuss Emotional Loyalty. Jillian is a Strategic Account Executive here at Cheetah Digital, and today, she joins Diva and Julian for a conversation to help moder

The Importance of Mobile Marketing w/ Andy Gladwin

Dec 13th, 2021 36m 2s

Today on Uncaged Wisdom, Julian sits down with Cheetah Digital's Head of Mobile Go-to-Market, Andy Gladwin, to discuss the world of mobile marketing. Andy shares his expertise to show us why mobile is valuable and how you can better utilize it

A Deep Dive Into The Complexity Of Financial Modeling For Loyalty Programs w/ Jay Weinberg

Nov 4th, 2021 26m 46s

Financial Modeling for Loyalty Trilogy: Part 3Today's episode is the third and final part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over 3 appearances Jay discusses financial

A Breakdown of the Critical Elements of Financial Modeling w/ Jay Weinberg

Oct 7th, 2021 17m 18s

Financial Modeling for Loyalty Trilogy: Part 2Today's episode is the second part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over the next 3 appearances Jay discusses financial

Why Financial Modeling is Crucial to a Successful Loyalty Program w/ Jay Weinberg

Sep 22nd, 2021 17m 28s

Financial Modeling for Loyalty Trilogy: Part 1Today's episode is the first part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over the next 3 appearances Jay discusses financial m

Developing A Human-Centric Approach To Loyalty w/ Jodi Rausch & Hannah Sherwood

Sep 14th, 2021 33m 29s

In today's episode, Jodi Rausch and Hannah Sherwood join Julian to discuss having a human-centric approach to loyalty. Hannah is an associate director of design, and Jody is the senior practice director of the Integrated Loyalty Solutions team,

Inclusivity and Authenticity in the Workplace w/ Sarah Yeazel & E.C. Burns

Aug 23rd, 2021 33m 27s

In this week's episode, Cheetah's own Sarah Yeazel and E.C. Burns are here to talk about inclusivity and authenticity in the workplace. They both share what it means to be inclusive and why it's essential for everyone to be their authentic self

Email Insights Mini-Series: Privacy changes at Apple and Google w/ Tom Corbett

Jul 22nd, 2021 25m 4s

This week, Julian sits down with Tom Corbett to discuss the recent changes on privacy at Apple and Google. Tom, Senior Deliverability Consultant here at Cheetah Digital, guides us through these privacy changes with the lens of an email marketer

Moving Past Batch and Blast w/ Benoit Bouteille

Jun 9th, 2021 33m 28s

This week, we are joined by Benoit Bouteille, Vice President of Customer Experience at Tinyclues and host of The State of CRM podcast. Benoit talks with us about moving past the old school batch and blast, and onto more relevant strategies. You

A Personalized Perspective of Personalization w/ Sam Bessey

May 28th, 2021 37m 53s

This week, Sam Bessey joins the show! Sam is the Director of Enterprise Strategy and Architecture at Cheetah Digital, and has been focusing on Digital Marketing for the last, almost, 10 years. Today he is here to discuss personalization, includ

Cheetah Digital's Approach to Business Transformation w/ Liz McLemore

May 19th, 2021 33m 56s

In this week's episode, Liz McLemore joins Kayla and Julian to talk about business transformation. Liz is the Director of Service Offerings here at Cheetah Digital today she shares her expertise on business organization. Listen now and you'll

Rewriting the Digital Marketing Playbook w/ Parry Malm

May 5th, 2021 28m 55s

This week we're joined by Parry Malm, CEO of Phrasee. Phrasee is an AI powered SaaS platform that has changed the digital marketing landscape through brand language optimization. Parry lets us in on how Phrasee was able to extend awareness of C

Getting the Most Out of Social Media w/ Alexander Luyken

Apr 20th, 2021 22m 45s

On this week’s episode, we have Alexander Luyken of Deutsche Telekom to talk to us about how he uses social media to its full potential! You'll get to hear how Alexander made company relevant content from social networks visible to employees wh

A Restaurant Chain's Transformative Approach To Digital Communications

Apr 15th, 2021 16m 20s

In this episode of Uncaged Wisdom, our Customer Marketing Director Louise Hamer-Brown has the pleasure of speaking with Pizza Hut Restaurants UK. They discuss the approach to guest communications Pizza Hut Restaurants UK adopted during Covid-19

The Magic of Loyalty in Travel & Hospitality w/ Mark Ross-Smith

Apr 7th, 2021 36m

On this week's episode of Uncaged Wisdom, we’re joined by travel loyalty guru and fellow double-barrel surname-r Mark Ross-Smith. During his exciting career, Mark has created a social network, passionately run airline loyalty programs, consulte

Digital Transformation with the Restaurant Industry w/ Kevin Sanders

Mar 18th, 2021 40m 55s

We hope you’re all feeling hungry as we have a huge amount of information to digest on this culinary-themed episode of Uncaged Wisdom. Whether you’ve spent more time in the front or back of the house it has never been more important for Restaur

The Benefits of Migrating from Legacy Email Platforms w/ Armand Castro

Mar 11th, 2021 42m 40s

Today's guest is so good he’s our first free repeater, a term we learned from the Ghostbusters, of course. Making his second appearance on Uncaged Wisdom, Armand Castro - Senior Solutions Consultant at Cheetah Digital - talks to Julian and gues

Shopping Without Leaving Your Inbox w/ Ryth Martin

Mar 9th, 2021 42m 29s

In this Uncaged Wisdom special, we have an extended conversation with the highly engaging Ryth Martin, founder, and CEO of Skipify. Skipify takes the standard online shopping experience we’re are used to and puts it directly into an email. This

Women in Product Management w/ Tereza Kirk, Alessandra Jacques, Stephanie Falk, & Jean Quaife

Mar 5th, 2021 33m 29s

As part of our content series looking to champion our brilliant female colleagues’ around International Women’s Day, this episode of Uncaged Wisdom looks closely at what it’s like to be a female Product Manager at Cheetah Digital.As we all ta

Being A Female Leader In Tech w/ Amandine Servain & Francesca Gillett

Mar 5th, 2021 33m 50s

What it’s Like to Become a Cheetah Messaging Client w/ Ioanna Meli

Feb 26th, 2021 27m 41s

In this client case study special, Louise Hamer-Brown, our very own Client Marketing Director, speaks to Ioanna Meli, Online Marketing Manager at Hiscox.Hiscox is a leader in specialist insurance. They are experts in covering a wide range of

Marketing and Retention Within Subscription-Based Retail w/ Matthew Seifert

Feb 19th, 2021 31m 24s

On this special episode of Uncaged Wisdom, we’re like the cat that got the cream and is now thinking about the best place to do its business. You could say we’re looking for the pick of the litter.Carrying on with these feline idioms, the cat h