Summary
Jennifer Maxwell, CEO and founder of JamBar, shares her journey in the energy bar industry, starting with her involvement in PowerBar in the 80s. She discusses the need for a high-quality, organic energy bar and the inspiration behind creating JamBar. Jennifer emphasizes the authenticity and quality of JamBar, using real food ingredients and contributing 50% of after-tax profits to organizations that promote music and active living. She also mentions the different flavors of JamBar and the unique attributes of each. Jennifer talks about the challenges and changes in running a company today compared to the 80s, as well as the importance of networking and participating in expos and events to promote the product. She shares her plans for the future, including expanding distribution and potentially introducing new products.
Keywords
Jennifer Maxwell, JamBar, PowerBar, energy bar, organic, quality, authenticity, real food, flavors, distribution, expos, events, future plans
Takeaways
Titles
Sound Bites
Chapters
00:00
Introduction and Background
04:13
The Creation of PowerBar
05:55
The Idea behind PowerBar
07:16
Starting JamBar
08:52
The Three Pillars of JamBar
09:46
The Name and Packaging of JamBar
11:14
The Challenges and Changes in the Industry
13:12
Partnerships with Athletes
14:34
The Team and Marketing Strategy
16:21
Expos and Races as Marketing Channels
17:28
Differentiating JamBar from Competitors
21:00
Future Plans for JamBar
24:22
Where to Find JamBar
26:18
Closing Remarks
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