Billy investigates a theory that Apple products are packaged with a signature fragrance.

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Show notes:

• 02:00 – Kevin Purdy
• 02:10 – iFixit
• 02:22 – Carbon Switch
• 02:26 – ImportYeti
• 02:39 – #importyeti on TikTok
• 04:14 – Apple on ImportYeti
• 04:34 – GrandPerspective
• 09:50 – H.S. Code: 330720 Personal Deodorants - ImportYeti
• 11:50 – Does Apple intentionally make its products' packaging smell compelling? - Quora
• 15:23 – 90FM Trivia
• 15:40 – A video we worked on about the trivia contest
• 16:17 – Join our trivia team by signing up here!
• 18:20 – Joanna Stern
• 20:46 – Joanna tweeting about the new MacBook smell in in 2012 and 2014
• 21:28 – New Mac Candle - Twelve South (archive.org)
• 22:10 – New Mac Candle Hands-on - 9to5Mac
• 25:25 – Dave Applegate - LinkedIn
• 26:54 – Copy of Apple CSV file
• 27:36 – Google results for ASA Apple Inc.
• 29:32 – Similar data on Zauba
• 30:17 – How Do We Get This Data? - ImportYeti (YouTube)
• 31:48 – Apple Has Increased Use of Cargo Ships - MacRumors
• 33:00 – Items under code 330720 with "personal effects" in the description - Zauba
• 35:52 – Why do Apple stores all smell the way they do? - Quora
• 36:35 – What is a fact that you know about Apple products that most people don't know? - Quora
• 38:48 – Packaging PD team job listing - Apple
• 45:46 – Monkeys Spinning Monkeys by Kevin MacLeod