Joseph Perekupka, Chief Executive Officer of Freespira, Inc. Joseph is a Commercial Leader and Executive with broad experience in all aspects of launching start-up companies and med-tech products. He demonstrated success in Digital Health and Medical Devices across the spectrum of critical facets of the business, including: sales, marketing, operations, contracting and P&L management.

Here are some key moments from our conversation:

• Brief introduction of yourself and your company. (00:41)
• Approach to the challenges in healthcare system. (09:04)
• Your journey as a leader, where did you start and how did you end up here? (16:00)
• Opportunities to increase the impact of the product. (23:40)
• How do we get to these patients and remove the obstacles that they see in terms their ability to get care? (24:2)
• With change comes opportunity. (27:15)
• The rest of your journey in leaving and getting back again in Freespira. (27:45)
• What else did you do in being intentional about making this transition? (32:10)
• How do you describe your true north as a leader? (34:32)
• What have been some of your challenges in your career and how did you overcome it? (41:35)
• What do you do to recharge and rejuvenate? (50:26)
• Parenthood and leadership. (55:00)
• One key thing about leadership? (58:36)