You’ve likely heard about The Golden Rule – that we should always strive to treat others how we would like to be treated – but what if the people you encountered didn’t want to be treated the same way as you? How would you engage with a group of people if you had no idea how to approach them? According to today’s guest, this is just another day in the life of a marketer.

Becca Davis, director of practice growth here at Rea, has spent more than a decade learning about people and how businesses can better engage potential customers. Today’s she’s going to talk about some of the lessons she’s learned along the way, while identifying trends that are rapidly re-shaping the wonderful world of marketing.

Platinum Rule > Golden Rule

We learned in Kindergarten to treat other people how you want to be treated. That works if you’re trying to teach a kid not to throw rocks at another kid, but it doesn’t always work in business. Instead, you should be practicing The Platinum Rule:

Treat people how they want to be treated.

If you are ready to start thinking about marketing differently, you will be interested in these other topics discussed in this episode:

• How artificial intelligence (marketing automation, chatbots, etc) can streamline your marketing efforts.
• Using data to learn more about what your target audience wants.
• Personalizing multi-channel marketing, including snail mail.

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