The way we make use of persona in digital design has proven to be not only inefficient but also dangerous. This conversation is a case against this practice. We (as designers) know better and is our duty to update the standard of our design processes. As usual this is just the beginning of the conversation. I will come back to this, with help. Enjoy!

If you have questions or suggestions, send an email to [email protected] or find me on twitter @alinbuda

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