A fantastic two-day training programme for UP members. Top UK-based trainer Sue Gibbons taught techniques for conquering nerves and keeping the audience interested.The two day session was held in the Mamma Mia suite at ABBA The Museum, on Roy

Ritula Shah – Do you know who I am?

Jul 14th, 2018 20m 35s

Ritula Shah is the presenter of The World Tonight on BBC Radio 4 in the UK.This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’

Frans van der Avert – Love & Hate: the development of the ‘I Amsterdam’ logo

Jul 6th, 2018 22m 32s

Frans van der Avert is CEO of Amsterdam Marketing in The Netherlands.This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not

Tracy Halliwell – Rising to the Challenge: London’s post-Brexit referendum campaign

Jul 6th, 2018 19m 54s

Tracy Halliwell is Director of Business Tourism & Major Events, London & PartnersThis edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Brandin

Stefan Nöthen – Hamburg – Why credibility is crucial

Jul 6th, 2018 22m 5s

Stefan Nöthen is Head of Strategy & Brand Management, Hamburg Marketing.This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s n

Olle Zetterberg – Value Driven Marketing for the Capital of Scandinavia

Jul 6th, 2018 24m 3s

Olle Zetterberg is CEO of Stockholm Business Region.This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, w

Gary Warnaby – The Brand is Not the Territory

Jul 6th, 2018 22m 19s

Gary Warnaby is Professor of Place Branding at Manchester Metropolitan UniversityThis edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Brandin

Mateu Hernández Maluquer – Adding a Business Card to a Postcard

Jul 6th, 2018 19m 16s

Mateu Hernández Maluquer is Managing Director of Barcelona GlobalThis edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not abou

What are the essential steps of the place branding process?

Apr 29th, 2018 40m 55s

In this edition of The Place Branding Podcast, Julian is joined by Rich Doucette, the plain-speaking former ad exec who took the job of marketing the American state of Massachusetts.We also hear from Chris Brown, who, with a little help from

Who owns a destination?

Apr 28th, 2018 40m 51s

Julian chats to Julia Lennon, half sister of The Beatles’ John Lennon, about why the city of Liverpool has an identity so distinct from its near neighbour, Manchester.Also in this week’s episode of The Place Branding Podcast, Olle Zeterberg,

Why brand cities?

Apr 28th, 2018 44m 31s

Julian talks to Milton Glaser, legendary graphic designer and creator of the iconic ‘I heart New York’ logotype.Also in this week’s episode of The Place Branding Podcast, Professor Gary Warnaby of Manchester Metropolitan University discusses

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