In this podcast episode of the Useful Content Podcast the Juma and Lee to discuss content strategy for a global audience. They highlight the importance of cultural awareness and adaptation, not just translation, when expanding to international markets. Lee elaborates on the concept of 'Transcreation', which emphasizes the need for cultural understanding and locally-informed content strategies. She also provides insights on global content strategies, stressing the vital role of analytics and data to identify market trends. Towards the end, they talk about the role of global content strategists in managing in-country efforts and the importance of content promotion.

00:19 Introduction and Welcome

00:21 Guest Introduction and LinkedIn Journey

01:18 Content Strategy Evolution and Audience Understanding

02:45 Lee’s Approach to Content Marketing

03:17 Importance of Testing and Adapting in Content Marketing

05:16 Transitioning from Local to Global Content Marketing

06:23 Understanding and Adapting to Cultural Differences

07:39 Crafting a Global Content Strategy

11:35 Transcreation vs Translation

16:55 Implementing and Managing a Global Content Strategy

30:24 Conclusion and Guest Contact Information

31:23 Post-Recording Conversation

Lee Densmer is our teacher in this episode.

Connect with Lee: 
Linkedin: https://www.linkedin.com/in/leedensmer
Website: https://www.globiacontent.com

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister

Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister 
X (Twitter): https://twitter.com/jumabannister