In this episode of the Useful Content Podcast, we talk with Cassia Marina, a brand strategist and web designer. The discussion unfolds around branding, brand strategy, the significance of systems, tools, and email marketing for an online business. Cassia elaborates on her concept of a Complete Brand Framework which emphasizes a seamless customer experience both online and offline. The conversation also illustrates the importance of knowing your target audience, brand positioning, and the role an email marketing software performs in brand building. Additionally, the importance and utility of a website for businesses is elaborated, making clear that having an online presence allows a business to have their own managed space, away from the distractions of social media. The podcast emphasizes the need for businesses to tell their unique stories and show up consistently for their audience while refining their strategies when needed.

00:00 Introduction to Branding for Small Businesses

00:39 Meet the Guest: Cassia Marina

01:57 Understanding the Complete Brand Framework

02:39 The Importance of Standing Out in a Noisy Market

04:41 Exploring the Brand Foundation

09:58 The Role of Effective Systems and Tools in Branding

22:01 The Importance of a Website in Branding

30:08 Final Thoughts and Advice

I have a great discussion with our teacher Cassia Marina

Thanks for listening. 

Connect with Cassia:
Instagram: @_cassiamarina, @frombasictobranded 
Tik Tok: @_cassiamarina
Linkedin: https://www.linkedin.com/in/cassiamarina
Twitter: @_cassiamarina 

Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister/ 
X (Twitter): https://twitter.com/jumabannister