In this lesson we discuss the idea of creating customer-centric content and utilizing artificial intelligence (AI) to enhance the process. Christine McLean Lewis shares her viewpoints on the importance of focusing on the customer to formulate effective content strategies. She takes us through her methodology of speaking directly to stakeholders and existing customers in order to understand their challenges and how content can help address those issues. In this regard, she emphasizes the concept of 'customer first' content which revolves around empowering your customers and addressing their needs rather than just pushing your product. Christine also delves into the value and role of AI in content strategy, suggesting that it's best used as supportive tool rather than being the end-all of content creation. Overall, the discussion provides critical insights into the interplay of customer-centric content and AI in contemporary content marketing practices.

00:18 Introduction and Welcome

01:21 Understanding the Role of a Content Creator

02:28 Defining Customer First Content

03:18 The Importance of Customer Feedback

04:06 The Consequences of Ignoring the Customer

05:08 Creating Customer Centric Content

12:57 The Role of AI in Content Creation

13:35 The Importance of Human Element in Content Creation

16:04 Using AI as a Tool in Content Creation

20:52 Understanding Google's Helpful Content Update

22:52 Understanding the EEAT Framework

23:45 Controversy Surrounding the EEAT Framework

24:44 Breaking Down the EEAT Framework

27:10 Implementing the EEAT Framework in Content Creation

28:26 The Concept of Borrowed Authority

31:50 Using AI Tools in Content Creation

36:19 Misuse of AI Tools in Content Creation

39:35 The Future of AI in Content Creation

41:08 Closing Remarks and Contact Information

If you're not making content that is all about the customer,

Then you’re making the wrong Content

But how do you find out what your customers want?

Where do you start and what is the process like?

And how AI be used as a tool to enhance your content creation?

Today in our lesson we answer all those questions and look at proven methods as we seek to make you a better equipped business owner when it comes to creating customer centric content.

Christine Mclean Lewis is our teacher in this episode.

Connect with Christine:

Linkedin: https://www.linkedin.com/in/christine-mclean-lewis

Website: https://www.cemwritingservices.com

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
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