In this episode of the Useful Content Podcast, Juma Bannister and Gresham Harless Jr. discuss how businesses can transform into a media company. They explore the importance of identifying target markets, establishing clear marketing goals, and effective management of resources. Gresham underscores the significance of relationship-building for business success and they discuss the importance of creating strategic content. Gresham shares valuable insights on understanding the 'avatar' or profile of potential clients, the importance of long-term thinking in marketing, and the power of being resourceful in a budget-conscious environment. By the end of the episode, listeners understand the power of media strategy in business growth, focusing not only on content creation but also on human connections and relationship building.

00:00 Introduction: The Importance of Being a Media Company
00:53 Meet the Guest: Gresham Harless Jr.
01:25 Understanding the Concept of Being a Media Company
02:01 The Power of Content Creation
02:55 The Challenges and Misconceptions of Being a Media Company
06:25 The Importance of Personal Branding in Media
06:56 Identifying Your Superpowers in Content Creation
07:37 The Power of Niche Content
08:01 Setting Clear Marketing Goals
09:13 Understanding Your Target Market
11:09 The Role of Resources in Marketing
19:52 The Power of Long-Tail Keywords
23:52 Managing Time and Resources Effectively
28:05 The Importance of Testing and Experimentation
33:38 The Power of Relationships in Business
34:14 Conclusion: The Journey to Becoming a Media Company\

Gresham Harkless Jr. is our teacher in this episode.

Connect with Gresham:

Linkedin: https://www.linkedin.com/in/greshamh

Website: https://www.iamgresh.com

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Relate Studios

Host: Juma Bannister

Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister/

X (Twitter): https://twitter.com/jumabannister