New Season is out! In this first episode of season 3 on STARTUP BRANDING, we travel in time to a place where computer history was made and the idea of innovative was born. Hold tight, as Daniel Kottke – Steve Jobs’ college friend and the first employee to work in Apple’s garage, takes us way back to an apple farm in 1975 where the genesis of the Apple brand was first imagined! He shares unbelievable stories from the early days of Apple I and Macintosh while divulging insights into his humble beginnings in Jobs’ family garage in Los Altos.How did Apple become the most reliable and recognizable brand?How come Daniel was the only one working in a garage?In what ways did the Macintosh brand evolution set standards in marketing and branding?What is Daniel’s takeaway from his early days with Apple?What is his tried and true advice for start-up entrepreneurs looking to sell a product?Thank you to DocuSign www.docusign.com for hosting us in their fabulous space. Kudos to Denim Video www.denimvideo.com for the show's production.