How do you stand out in the sea of influencers and content creators and get the publicity you need? In this episode, I speak with the go-to expert for PR and media, Christina Daves. She unloads tried and tested tips to get people to pay attention to you and your business.

Here are the key ideas we covered in this episode:

✔️ Christina has put together the three C's to remember to ensure you stand out online: Content, Connection, and Credibility.

✔️ When planning for content, identify what people are ACTUALLY searching for online versus what you BELIEVE people are searching for online. 

✔️ Your audience and potential clients will follow you if you allow your expertise and personality to come through in your content — being authentically you will make you shine ten times more!

✔️ If you feel stuck, Christina suggests thinking about who you speak to and the questions people ask you — that's your content right there. Write that article or turn on that camera, and talk about what you're good at. 

✔️ Media begets the media. When you start getting mileage, especially with television, do your homework. Spend an hour watching the show, get a feel for it. It pays to be prepared as you build your credibility.

✔️ You don't want to go after Gary Vaynerchuk or Simon Sinek. You're never going to get to them, but if you find micro-influencers and have X amount more followers than you do, create content by tagging them. If they're in alignment with what you do, they might share your content too. Provide value, value, and value. That's how you grow your influence. 

Connect with Christina Daves

Christina is a speaker, on-air expert, publicity strategist, best-selling author, and inventor. She helps struggling entrepreneurs and small business owners gain exposure but does not have the budget to carry out a full-fledged publicity campaign.

Website: https://christinadaves.com/
Instagram: @christinadavesofficial
Twitter: @PRforAnyone

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