Most press on companies lacks depth on business strategy. View from the Middle was started to remedy this, interviewing intriguing companies to tease out their strategic plans.

The name is inspired by talks given at the Stanford Graduate School of Business: "View From The Top" and "View From The Bottom", where individuals who've achieved widely-recognized professional success, and lowly students (as was your host) aspiring to the same, reflect upon their careers and backgrounds.

Here we explore the middle: the journey of individuals and their companies, and the intentions that drive them.