You'll notice something peculiar as you amble along the Santa Monica boardwalk: a coordinated group of weary individuals, commiserating over the joys of a HIIT workout (i.e. short bursts of a punishing amount of squats, burpees and resistance training), all orchestrated by an encouraging trainer over the sounds of the latest in EDM.

We speak with Eddy Roche, the founder and Chief Dreamer of DMN8 about how he concocted this special formula that is not only bringing out an ever-larger group of individuals, but also an inclusive sense of community.