For years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like Substack, where they can own their audience and curate their message. The only trouble is, how do you actually get your subscribers to navigate with you and engage? Our first guest of Season 6 is Lia Haberman, the mind behind the email newsletter sensation, ICYMI. In this episode, she shares her tips to craft a newsletter that not only gets opened, but actually supports your business goals and builds your brand. 

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club 

More from Lia:

• ICYMI Newsletter - https://liahaberman.substack.com/
• LinkedIn - https://www.linkedin.com/in/liahaberman/
• Twitter - https://twitter.com/liahaberman
• Instagram - https://www.instagram.com/liahaberman/

Show Notes:

1. 02:30 - Lia Haberman’s career story (including the time she walked Casey Neistat down the red carpet) and what she’s working on now. 
2. 05:00 - How Lia sets an annual goal with her newsletter, ICYMI. 
3. 12:00 - Why are more people turning to email?
4. 20:30 - How ICYMI went from a student request to a major engine in Lia’s brand.
5. 23:00 - How Lia grew her newsletter. 
6. 24:20 - The unexpected benefits that came from running a newsletter. 
7. 26:10 - Should a creator start a newsletter?
8. 29:00 - How can you pivot from creating video to written content?
9. 34:00 - What brands get wrong with newsletters.
10. 37:20 - Lia’s prediction for the creator economy. 
11. 41:40 - Who is making waves right now and why?

Mentioned in this episode:

• Substack: https://substack.com/ 
• Link In Bio newsletter: https://milkkarten.substack.com/ 
• Geekout newsletter: https://geekout.mattnavarra.com/ 
• Marine Layer: https://www.marinelayer.com/ 

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.