Since 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form content. In 2021, YouTube saw enormous growth, with a 46% increase in revenue. Now, over 2.5 billion people access YouTube each month. For creators and brands, it's a huge opportunity. In this episode, we sit down with OG YouTuber Latasha James. Latasha walks us through her 10-year journey on the platform and what it took to make her channel take off. She shares tips for creators and brands looking to get on the platform, grow strategically and see results. Latasha shares strategies for repurposing content from other social media platforms, finding YouTube's role in your funnel, AI's role in content creation, and more. 

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More from Latasha:

• Website - latashajames.com 
• YouTube Channel - youtube.com/@thelatashajames

Show Notes:

1. 01:30 - How Latasha got started on YouTube. 
2. 03:00 - Surprising ways YouTube has benefitted her business. 
3. 05:25 - SEO and YouTube.
4. 07:57 - How to start on YouTube as a business (what content to make). 
5. 10:55 - Don’t hold yourself back from starting on YouTube. 
6. 15:28 - How to create enough content and repurpose content onto other platforms. 
7. 18:34 - How to get started with repurposing short-form content.
8. 21:16 - Tips to grow your YouTube channel. Engagement, collaboration and outbound opportunities.
9. 24:21 - What helped Latasha grow her subscriber base?
10. 26:30 - How to choose which social media platform works best for your goals and demographic. 
11. 28:58 - What role does AI play in long-form content creation? Are there risks to consider?
12. 32:08 - Using YouTube to start on an email newsletter. 
13. 33:05 - How to plan out your content strategy. 
14. 34:35 - Who is making waves and why?

Mentioned in this episode:

• Descript: https://www.descript.com/ 
• Think Media’s YouTube Channel: https://www.youtube.com/channel/UCGxjDWAN1KwrkXYVi8CXtjQ 
• Answer the Public: https://answerthepublic.com/ 

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.