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Mitzi and Mike are back with another solo episode. This week, they’re talking through the top 3 news stories (signals) that they’re following. We break down what each signal could mean for the future of digital marketing. First up, Chipotle renames one of their locations after a Travis Kelce tweet resurfaces. Then, we talk about the rise of print with NYLON relaunching their physical magazine for the first time since 2017. Last, we talk about Kendrick Lamar’s “anti-smart” phone and what it might mean. We wrap things up with a listener question about getting through the busy Q4 season as both a marketer and business owner. 

Show Notes:

1. 00:00 - We’re pivoting! 
2. 02:08 - How we’re prepping for December with a business and two kids. Plus, Mike learns a lesson about Elf on the Shelf. 
3. 05:13 - Diving into our first news story (signal): Chipotle made a hilarious move after Swifties dug through Travis Kelce’s old tweets. 
4. 09:33 - NYLON is bringing back print. They’ll be launching their inaugural issue spring of 2024. Is print making a real comeback, or is it a gimmick?
5. 13:06 - What other analog experiences we want to see come back (roller rinks, piano bars and award show parties).
6. 18:39 - How magazine culture influenced Arcade’s marketing agency name.
7. 21:03 - Kendrick Lamer’s “anti-smart” phone sold out in minutes. People are buying Nokia flip phones. Is there going to be a resurgence of simpler tech? Who is this a best fit for?
8. 25:44 - What games we’d wake up in the middle of the night to play on our old devices.
9. 28:35 - Listener question: How do you get through a busy Q4 season with your team? Both as business owners and marketers. 
10. 31:00 - How to change your perspective around feeling “busy.” 

Mentioned in this episode:

• Chipolte prank: https://www.today.com/food/restaurants/chipotle-kansas-city-changes-name-travis-kelce-rcna126238 
• NYLON is bringing back print: https://www.nylon.com/life/nylon-print-return-april-2024
• Kendrick Lamar’s “anti-smart” phone: https://www.euronews.com/culture/2023/11/07/kendrick-lamars-limited-edition-anti-smart-phone-sells-out-in-a-day 

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.