0:00

We had the hardest time thinking of a name

0:02

for an agency , but

0:04

the way that we ended up getting it done was we were

0:06

like what would we name a cool magazine if we

0:08

were starting a magazine ? And then we suddenly had tons

0:11

of ideas and Arcade was one of

0:13

them and we eventually picked Arcade . Welcome

0:22

back to Waves . This week we're here for another solo

0:25

episode , except we're changing it up a little bit . We're

0:28

going to give it an extra special treatment

0:30

. So if you aren't watching on

0:32

YouTube right now , if you're just listening , maybe hop over to YouTube

0:34

, because we're in person .

0:36

That's right . We're going to be recording in person

0:38

today . We're not staring at our cameras . We get to

0:40

just talk face to face . It's just a conversation

0:42

, it's just a casual conversation

0:45

with three cameras looking at us , sheesh

0:47

. But this is fun , because normally

0:49

at this time we would film T for Lunch

0:51

and

0:54

we had another podcast episode lined

0:56

up for this afternoon which unfortunately

0:58

got canceled . So we're

1:00

pivoting and we're merging

1:02

some of the things that we talked about for T for Lunch , which is

1:05

our other podcast , and we're

1:07

making this a Waves episode .

1:09

And it's kind of a hybrid with our newsletter

1:11

Scan Club .

1:12

For sure . Yeah , so we're going to be talking about a few

1:14

signals this episode and

1:16

if you're like , what the heck is a signal ? We've

1:19

talked about it in a few episodes past , but

1:21

I highly recommend you go check out our episode with Alyssa

1:23

, who's our creative director , alyssa

1:25

U-Haas . We talked about signals and

1:28

looking ahead and being like a critical

1:30

consumer of content

1:32

and signals . To us is basically something

1:35

that's happening , that's new , surprising or

1:37

current and it could potentially

1:39

point to a different future in the world

1:41

of digital marketing . So we're going

1:43

to unpack some of those today .

1:45

Yeah , and for the purpose of this conversation

1:47

, it's stories .

1:49

Yes , like news stories , yeah

1:51

. So there's lots of fun stuff happening in

1:53

the news .

1:54

I know , should we get into it ?

1:56

Yeah , we can , but did you know that next

1:58

week or today is today Black Friday ? No

2:00

, tomorrow is Black Friday .

2:01

Today is Thanksgiving .

2:02

Today is Thanksgiving .

2:03

Today is Thursday . Thursday so tomorrow

2:05

is Black Friday .

2:06

Tomorrow is Black Friday . That means December

2:08

is literally next week . I

2:11

had the epiphany this morning because I was like isn't

2:13

it November 1st ? I feel like we

2:15

just had Halloween .

2:18

I said that's crazy , as if you surprised me with that , but

2:20

I didn't know that next week is December 1st and

2:22

mostly that's because my birthday is December

2:24

5th .

2:25

And I've been , that's true .

2:26

You always look forward to your birthday , you know .

2:28

Yeah , and our daughter's birthday is November 29th

2:30

.

2:30

Yeah , get that over with Get that over with

2:32

. I'm just kidding .

2:33

Oh my gosh . It also reminded me that December

2:35

1st like we need to go and get more

2:37

another elf for our other child

2:39

, Like

2:41

elf on the shelf starts next

2:43

week .

2:44

Okay , so why do we need more than one ?

2:46

Because each kid gets an elf , like

2:49

they have . Each have an elf that's watching

2:52

them at home .

2:54

I can't one elf watch both kids .

2:56

Because that's not how it goes . You need each kid who made

2:58

the rules for this .

2:59

I already had a bone to pick with elf on the shelf because

3:02

you made an executive decision last year that

3:04

we were doing this and then for

3:06

some reason , I was up late every night trying to set

3:08

the scene for the whole month of December

3:10

for this one silly elf . And now

3:12

you're telling me I have to do two elves .

3:14

Yes , well , they can do the same scene

3:16

. They just need to like , interact together and

3:19

, as if it's an executive decision , I am in

3:21

charge of our family memories .

3:24

Family memories .

3:25

This is my domain .

3:27

You do what you're good at and I do what I'm good at Self assigned

3:29

no , but you need self assigned . We're

3:32

going to have to talk about this later .

3:34

Anyways , elf on the shelf starts next week .

3:36

I guess yeah , so they can be in cahoots .

3:38

Yeah , they're both .

3:39

There's not two separate storylines here

3:41

. Exactly they're doing .

3:43

They're watching the kids together

3:45

on behalf of Santa and they're getting

3:47

into mischief together because they're

3:49

siblings of siblings .

3:51

Are they actually siblings ? Is that part of the story ?

3:53

No , I just like in my head . That makes sense .

3:56

So giddy up . So we're improvising as we go

3:58

here . Well , my stress

4:00

level for December went from excited for birthday

4:03

to stressed for elf on the shelf . But we'll

4:05

get through it .

4:05

We'll get through it . It's going to be fun yeah it's

4:07

going to be fun . Making memories for the kids

4:09

. Yeah , and for the kids , and

4:12

for a team .

4:14

That's true . The holidays are fun . It's my favorite

4:16

time of the year , so I'm not I'm like playing

4:18

it up a little bit , but I'm looking forward

4:20

to December .

4:21

Yeah , it's going to be good .

4:22

And it finally snowed again , finally . So we're

4:24

getting in the vibe .

4:25

Wow .

4:25

Yeah , I bought a new jacket . I was like ready for winter

4:28

. I got Gore-Tex , solomon's XT6

4:30

, and then

4:33

it was just warm .

4:34

Yeah .

4:35

So I didn't get to break that stuff out yet .

4:37

I know you were like , so thirsty to where

4:39

you like your huge puffer .

4:40

I'm like finally it's minus one , it's

4:42

below zero .

4:43

Now I can wear it and everyone else is like wow , it's amazing

4:45

, it's only minus one . I know .

4:48

It's weird , I don't usually look forward to winter , but no

4:50

, I'm not looking forward to it , maybe we

4:52

need some better gear .

4:54

Hmm , I guess .

4:56

You have heated seats in your car , so just get a

4:58

better jacket or something like that . You're going to

5:00

be loving it .

5:01

Yeah , I just don't like walking in the snow , so

5:03

maybe I do need better shoes . Hmm , yes

5:05

, okay , well , good thing it's Black

5:08

Friday tomorrow , good thing , Shop for the stuff

5:10

.

5:10

So the first story we wanted to talk about is a fun one

5:12

. We've on T for lunch . We've

5:15

chatted a little bit more than on waves , but

5:17

about Travis Kelsey and Taylor Swift and

5:19

the whole romance they got going on and

5:22

recently some of his old tweets

5:24

resurfaced and this is a doing

5:27

of the Swifties , like Taylor Swift's fan

5:29

club .

5:30

Yes , I love how you explained it , how , like the

5:32

Swifties , wanted to find an old tweet

5:34

that would cancel Travis Kelsey

5:36

.

5:37

Yeah , I think . To be honest , I think everyone's still

5:39

kind of like scratching their heads at Travis and

5:41

Taylor because , like it's

5:43

just a strange combination , especially

5:46

considering who she's dated in the past .

5:48

Or who's he's , or who's he's

5:50

dated , who he has

5:52

dated .

5:53

Yeah , even back to his like dating show

5:55

Catching Kelsey , which is just a gag , Taylor

5:57

doesn't quite fit his

5:59

previous , but it's cool . Yeah , neither of them

6:01

fit , but

6:04

people are starting to warm up to it .

6:05

Yeah .

6:06

We're starting to see them in real life and see that they're like

6:08

, actually into each other . It's not just a PR relationship

6:10

, hopefully , but I think Taylor's

6:12

kind of rabid fans wanted

6:15

to know , like , is he as heartwarming

6:18

as he seems to be , or

6:20

is there a reason for us to cancel

6:22

him ? And so they dug up his old tweets and

6:25

it was funny and

6:27

I saw clips from his most recent podcast

6:29

episode with his brother on their

6:31

podcast New Heights

6:33

, and they were talking about it and he was saying

6:35

he was laughing about it because he's like , yeah , I had no

6:38

followers at that time . I was literally just , it

6:40

was like a diary for me . I was shouting into the void

6:42

. So , like spelling didn't matter , it was just like what I

6:44

was feeling in the moment , which for a lot of us

6:46

, I think , especially like elder millennials , that's

6:48

what Twitter was then too . It was like we

6:51

had our 17 followers that were all

6:53

our friends , that knew what was going on in our lives , and we were just

6:55

shouting into the void . It kind of reminds me

6:57

, actually , of old Facebook status .

6:59

I was just going to say like we need to do a

7:01

deep dive on your old Facebook statuses because

7:03

I feel like yours are like very

7:05

tail , like Travis Kelsey

7:07

Esk , like very diary type

7:10

.

7:10

Yeah , probably , and I was just like , I don't

7:12

know , I was young and trying to be cheeky

7:15

and it just like is cringy at this point .

7:17

Hey , I might need to do a deep dive for our next episode

7:19

.

7:20

What if you find a reason to cancel me ?

7:21

We're in too far . You're the

7:23

father of my children . I locked you in , yeah . In

7:25

it for the long haul , for sure We'd have to figure that

7:28

out , or we just it's

7:30

actually good that we do this , so that we

7:32

just bury it .

7:34

But I would .

7:35

I feel like if we looked up your old Facebook

7:37

posts like it would be heartwarming . Yeah , I was sheltered .

7:40

I didn't say anything about polarizing . I

7:43

think the thing that I'm really scared of people finding is

7:45

my MySpace , because I haven't been able to get into my old

7:47

email address to delete it .

7:48

I think . I think it's not hard to find . Yeah

7:51

, I think Juneau's where

7:53

it is and how to get it . He probably

7:55

has a password to be honest , let's not factor that .

7:57

He's probably holding that email address

7:59

hostage just for the future ? Probably yeah

8:02

, but anyways . So they resurfaced his old tweets and

8:04

it was pretty funny , and one of them specifically

8:07

he talks about how he's going from class to therapy

8:09

and he needs to get some Chipotle and

8:11

he spells Chipotle , chipotle , chipolte

8:14

in his tweet and people

8:16

thought that was hilarious . So you got , you had a bunch of Swifties

8:18

retweeting it . So then , chipotle , they

8:21

were on their social listening game and they decided

8:23

to change the sign of their Kansas

8:25

City location to Chipolte and

8:28

they also changed their social handle and it

8:31

was a thing .

8:32

Yeah , I think this has set a good

8:34

campaign . I love that they did this and

8:36

like they reacted quickly to

8:38

like what's happening in the moment and how people

8:41

, like how people are talking about their brand and

8:43

it's like it's so spart . I

8:45

just I think it's so fun and funny .

8:48

Yeah , it was hilarious and I think everyone

8:50

can just laugh about it .

8:51

Yeah , and Chipotle doesn't take themselves too

8:53

seriously . Where they like can't

8:55

have a sign of their brand , that's

8:57

misspelled .

8:58

Yeah , and I think it's funny to think about all the people that

9:01

aren't tuned into what's happening with Travis

9:03

and Taylor . That would be like driving by or

9:05

showing up to get their burrito bowl or whatever

9:07

it might be , with extra guac and

9:10

seeing that the sign was spelled wrong and just being like

9:12

what is going on .

9:14

I know I wonder if people would even notice , because

9:16

it's a common misspelling .

9:18

Maybe you have people texting their friends being like . I told you

9:20

it was spelled this way .

9:21

Yeah , it's kind of . It's kind of spelled phonetically

9:23

, now Chipolte , chipotle .

9:25

Chipotle . Yeah , it flows a

9:27

little better , to be honest . Chipolte , chipolte , all

9:30

right . What's the next thing ?

9:31

Okay , let's talk about print . So

9:33

nylon is bringing back their print publication

9:36

. They'll be relaunching their physical magazine

9:38

for the first time since 2017

9:40

, sometime next year , and they

9:42

say that the new inaugural issue will

9:44

be a mix of everything readers loved about

9:46

the old nylon , along with some

9:49

new and exciting updates . The

9:51

relaunch will coincide with their 25th

9:53

anniversary and , partially because

9:55

it also coincides with Coachella's

9:57

25th anniversary , the

10:00

relaunch will start with their annual

10:02

music issue , so we can expect

10:04

to see nylon back on the stands around April

10:06

with a huge campaign throughout

10:08

Coachella and they tease their

10:10

new issue and they'll have original reported

10:12

stories fashion in some of your favorite

10:15

global artists , within emphasis on

10:17

new and emerging culture . And this

10:19

is really cool because the same week , carly

10:22

Klaus and her investment company

10:24

announced that they're buying ID magazine from

10:26

Vice Media and then last

10:28

or I guess a few years ago back in 2020

10:31

, she also bought W Magazine

10:33

from Conde Nast . So it's

10:35

really cool to see that maybe there's

10:37

a resurgence of print coming . That's

10:40

something to watch . As a print lover , it's

10:43

pretty exciting to see some

10:45

of these magazines start printing again

10:47

. So we'll see . And I also think it's really

10:49

cool that Carly Klaus , who used to model

10:52

in the pages of some of these magazines

10:54

is now the CEO . Yeah it's

10:56

a good story , yeah .

10:58

I like that , I like that character arc .

10:59

It is a good character arc .

11:01

Yeah , and I think , like we , people

11:03

like us can have that kind of character arc If you want

11:05

what you want if you want what you want

11:07

you know the things that you enjoyed when you were younger , participated

11:10

in a certain way Just buy them and then you can do like do some boss

11:12

moves and get your fingers

11:14

in it .

11:15

Just marry Donald Trump's son and buy him .

11:16

Oh , okay , fair enough

11:18

. So no one can do that , unless

11:21

you marry Rich .

11:23

No , I mean no , no , no , not saying that , but that is her

11:25

part of the story , Right Okay ?

11:27

Yeah , I think I like this . I

11:30

think it's that piece is more interesting to me than

11:32

nylon , but it all kind of

11:34

weaves together into a bigger story

11:36

. I think we kind of see , even

11:38

from the conversation we've been having at arcade through

11:41

scan club , we've been seeing that Gen

11:43

Z especially is kind of driving this movement

11:45

back to more like tactile things and more

11:47

nostalgic things that are less like digital

11:50

and like on screen , which

11:52

I'm all for , and

11:55

I think , as as even you were talking about this , I

11:57

was thinking about things that I miss

11:59

from before . The pandemic Print

12:02

is something that goes back even further than that , but

12:04

with nylon it was since 2017

12:07

, which wasn't that long before the pandemic and

12:09

there's other things that we used to do that

12:12

came more naturally that I think

12:14

we're going to start to yearn for , as

12:17

like there's no quarantine , we're

12:19

able to like be together , but we're still kind of like re-learning

12:21

some of these things that brought us joy before

12:24

, and I feel like

12:26

meeting new people is hard . You know

12:29

it's so hard . And having just like

12:31

an authentic experience with people that you're not

12:33

close with doesn't come naturally

12:35

these days .

12:36

Yeah .

12:37

And I think it's because we unlearned a lot of that while

12:39

we were just by ourselves on our couch .

12:41

Right .

12:42

So I think this is really exciting to me to think about

12:44

one . I've always loved magazines and

12:47

I would love to just like , in

12:49

addition to the coffee table books we have , like have a couple

12:51

of magazines that we love that we can flip

12:53

through and have that , that this

12:56

real experience again . But I think there's other

12:58

things that we're going to start to see bubble

13:00

back to the surface because of just

13:02

this like feeling we have inside of like getting back

13:04

to how things used to be .

13:06

Yeah , like , what are some of the things that you

13:08

miss ? Pre-pandemic ?

13:09

I miss , like , though , part

13:12

of what I said is like the opportunity to

13:14

have a fun , authentic experience with

13:16

people that you're not even that close to , like

13:18

obviously with like good friends around

13:20

, but just being in context where , like

13:23

, I don't know this person but

13:25

they're in the same room as me and there's

13:27

something interesting about them and

13:29

we're here tonight . Let's have fun . You know , or

13:32

I love what we've seen before . I

13:34

think we talked about this recently , about

13:36

how Netflix is taking things from just

13:39

streaming into , like , real life experiences

13:41

, and even while you're talking I was thinking about man

13:43

, like I would love for roller rinks

13:45

to make a comeback .

13:46

Roller rinks . I have never in my life

13:48

seen you skate .

13:50

Roller rinks , like roller blades , not like ice

13:52

skates Like roller rinks where you're like

13:54

there's a DJ and there's the lights and

13:56

you know like where it was , like the classic birthday

13:58

party when we were young , like the good old days from the 60s

14:00

, not the 60s like the

14:03

early 2000s even .

14:04

I don't think I've ever been to a roller

14:06

rink .

14:07

Are you serious ? She grew up in Edmonton

14:09

.

14:10

That has nothing to do with it . I literally can't even

14:12

think of a roller rink that I've gone to

14:14

. I've seen them on shows and TVs and stuff

14:16

. But like I have all the like wholesome

14:19

good , old fashioned family fun Like I wouldn't

14:21

think of a roller rink .

14:24

I think it's in my mind because it was

14:26

in a show that we were watching recently

14:28

. I think it was Swagger , so it's like fresh

14:30

in my memory . But I did go to roller rinks for

14:32

, like people's birthdays and stuff like that .

14:34

I went to bowling alleys .

14:36

Bowling is sick too . Like that's another

14:38

thing that like we don't do that much of

14:40

anymore . It's still out there . Like you could still go have

14:42

a bowling experience , but like you need

14:44

like six people for a lane

14:46

and then like you want to maybe have a couple lanes

14:48

. So now we're talking outside of our like close friend

14:51

circle and we're getting into like a bigger

14:53

group thing . And that's kind of back to what I'm talking

14:55

about of like what happened to those like group experiences

14:57

where you didn't have to be tight with everybody but you knew

14:59

you could have a good time . And

15:01

we've all been so polarized for the last few years too

15:04

, whether it's politics or like conflict . Everyone

15:06

is like in opposite camps about everything

15:08

. So , like what , what does it

15:11

take for us to like , just like , have

15:13

a good group collective experience

15:15

?

15:15

again in like a tactile environment

15:17

. We should do that as a team activity like go bowling

15:20

.

15:20

Roller rink . I'm telling you Roller rink .

15:22

I'm just so shook by the roller rink Bowling is tight

15:24

too .

15:25

Yeah , everyone's hyped up on tennis and pickleball , but

15:27

those are like two to four person sports

15:29

Like let's do something that , like , the whole squad

15:31

can roll up for .

15:32

What about have you seen those the

15:34

league top golf like where they have the golf .

15:37

That's the same idea . Yeah , that's . Yeah , I

15:39

think that'd be fun , okay .

15:40

Roller rink .

15:41

What other like nostalgic experiences

15:43

do you miss from before I ?

15:44

truly don't know . I'm like what ?

15:46

was like before that You're just adapted to this career

15:48

reality . I can think of like

15:50

the 2000s , but

15:53

what about , like when you

15:55

lived in Vancouver before even

15:58

you started waves and you , like , had a job and you

16:00

were , you worked in print .

16:02

Right , I did work in print .

16:03

I did that era Like what kind of stuff

16:05

were you doing at that time that like you don't do today ? That

16:07

would be .

16:09

I mean networking events , but like I don't like miss

16:11

them because some of them weren't good

16:13

, but like you're right Like getting

16:15

together with people and like meeting people that

16:17

you kind of like know in your peripheral but

16:19

don't really know that well .

16:21

Yeah , cause I feel like you , out of everyone I knew

16:23

in that time of life . You

16:25

didn't necessarily make plans

16:27

, but plans would happen .

16:29

Yeah , I was out every night .

16:30

You'd be like what are you guys doing ? What are you guys doing ? What are you

16:32

guys ?

16:33

doing . I'm just inviting you to the thing

16:35

that doesn't happen anymore , and it's not just cause we're married .

16:37

Like that's just like kind of the reality that we're

16:39

in .

16:40

Yeah , like there's not as much happening Mm-hmm

16:42

. Yeah , like there's not an event every night that you

16:44

can go to .

16:44

There's less of just like people . There's less just

16:46

like organic collisions of different

16:49

kinds of people into a place to like just have

16:51

a good time .

16:51

Yeah , it's hard to know , though . Like is that not happening

16:54

, or am I just like old ? It's

16:56

like .

16:56

Harrison , is that still happening ? No , it's not

16:59

happening , it's not happening .

17:00

Okay , okay , yeah , but even like , do

17:02

you remember ? Like restaurants did you ever go to ? Like a

17:04

piano bar ?

17:05

You know what I haven't and I would love

17:07

to .

17:08

Yeah .

17:08

Yeah , that's something I've always thought would be so awesome . I

17:10

love piano bars Like go sip a cocktail

17:12

with some friends in like a dark , like basement

17:15

kind of venue with like a spotlight in the center

17:17

of the room and a piano and this guy that's

17:19

like or this girl that was just legit at

17:22

playing piano and is beautiful and it's relaxing

17:24

, but you're not tired Like that just sounds like

17:26

.

17:26

Yeah , as it gets later on the day , it like turns into karaoke

17:29

and like everyone's singing no , no , no no

17:31

, yeah , no , I mean not like karaoke in the

17:33

sense of like the mics being passed around , but like

17:35

everyone's singing along to the songs

17:38

. It's like Sweet Caroline .

17:39

Yeah , totally .

17:40

Like all the like old , like the fun things .

17:42

I feel like that's happened at our holiday parties before . Where

17:44

like ?

17:44

It better happen this year .

17:46

Like the goofy Santa , shows up to sing some

17:48

songs , and then we're all just singing .

17:49

Yeah , like piano bars , I

17:51

miss that kind of thing . Or do you ever like ? Did

17:54

you ever go out to like a pub ? To like

17:56

I know , like watching games still

17:58

happens , but to watch something else . It's not a game

18:00

At a pub . Yeah , like I

18:03

remember going to watch the election .

18:05

At a pub . Yeah , I

18:07

wouldn't have pictured that but . I could see that in like DC

18:10

.

18:10

Yeah . But , or

18:12

like the last episode of a show or

18:15

a award show . Could you imagine a pub where you

18:17

can go and watch award shows ?

18:19

Maybe like that's kind of like the vibe for

18:21

Netflix is in real life things .

18:23

Yeah , I would love that . Actually , I actually went to a

18:25

movie theater once to watch the Oscars .

18:27

That's cool .

18:27

And people like dressed up for it and stuff that was good .

18:29

Yeah , and there's like a red carpet yeah .

18:32

So I guess it's like pulling people together to watch stuff .

18:34

And those tactile things like print . Like we started

18:36

this conversation around a magazine . Even

18:39

when we started Arcade , we

18:41

had the hardest time thinking of a name

18:43

for an agency . But

18:46

the way that we ended up getting it done was we were like what

18:48

would we name a cool magazine if we were starting

18:50

a magazine ? And then we suddenly had tons of ideas

18:52

and Arcade was one of them and we eventually

18:54

picked Arcade . And then , even when we

18:56

started , we were like what if we do a magazine

18:59

at some point ?

18:59

I know I've been doing a magazine for so long

19:01

. It's just like so much work . So

19:03

I get why magazines don't exist anymore

19:05

, because it's like so much work and it's like

19:07

really hard , like the revenue model is just like really

19:10

tough . But it's funny because at my first job

19:12

, when I worked there , they were a magazine

19:14

that had been publishing for 20 plus years

19:17

and their clients , like their ad

19:19

clients , were like the Rolexes

19:21

and like the . Tiffany's and the

19:23

Chanel's and things like that and

19:26

their like spreads were like $20,000

19:28

. And they'd always be like , why would someone get

19:30

Not why , but

19:32

like it just didn't compute to me

19:34

when , like you could see on digital

19:36

, like the direct result of your

19:38

ad , you know ?

20:09

Yeah , and I feel like that's the kind of magazine that

20:12

we don't need , like no dig to your past

20:14

employer . But I just feel like there's a

20:16

kind of magazine that existed before

20:18

print started to dwindle

20:20

, where it was just like advertisement

20:23

placements and spreads and it

20:25

really wasn't like true editorial or

20:27

like journalism or

20:29

art .

20:29

But the one thing I did like about that era is

20:32

that ads actually were editorial

20:34

Like ads , like there

20:36

could be some really beautiful ads that would

20:38

compete with editorial spreads

20:40

. But I feel like now ads are truly just interactions

20:43

.

20:43

When you worked there . Yeah , really yeah

20:45

, because

20:47

when you say that I think of like , that's when I'm thinking back to the 60s

20:49

and 70s .

20:50

Like ads were art , like

20:52

in the , like 2010s

20:55

, like ads really art

20:57

you know , I mean some like some

20:59

of these big brands for sure , like they work

21:01

with like top models , like they'll have like Kendall

21:04

Jenner and like a spread for Tiffany's alongside

21:07

her spread for Vogue . You know , like

21:09

they do . They do have

21:11

that quality .

21:12

Yeah , that makes sense . Well

21:15

, it'll be interesting to see what the new magazine

21:17

looks like , and maybe we need to throw

21:20

our hat in the ring . Start a print bag .

21:22

That sounds like so much work , but .

21:24

But so fun . Like we're talking about

21:26

trend reports and stuff like that . Like why not make a magazine

21:28

?

21:28

Hmm , okay , last

21:31

story that we're watching Kendrick Lamar's limited edition

21:33

anti-smart phone sells

21:36

out in one day . The anti-smart

21:38

phone , also known as a dumb phone

21:40

, was a collaboration between Kendrick Lamar , dave

21:43

Fries Company and the tech company Light

21:45

. The device is called the PG

21:48

Lang Lightphone 2 and

21:50

is super minimal , with no web browsers

21:53

. Users can call text , set an

21:55

alarm . There's also add on tools like

21:57

a music player , notes , calculator

21:59

, directions and a magic eight ball

22:01

random but okay , and the

22:03

device sold out in just minutes after

22:05

its release . Keeping in mind only about 250

22:08

devices were released , some of us speculated

22:10

that if the device only sold only

22:13

sold out quickly because of its ties to Kendrick

22:15

Lamar . However , hmd

22:17

Global , the maker of the Nokia phones , reported

22:19

that tens of thousands of their flip and

22:21

side phones were glide . Phones were

22:23

also sold every month last year

22:25

. So people

22:27

are wondering if there's ever going to

22:29

be a resurgence of these dumb

22:32

phones or anti-smart phones , because

22:34

people are getting tired of a crazy

22:37

amount of screen time and phone

22:39

users are looking for a way to take back

22:41

control of their digital lives .

22:44

Digital lives .

22:46

What do you think Like would you ever

22:48

get a dumb ?

22:49

phone Is dumb phone , like kind of ableist . I

22:51

was just asking that because we did DAEI

22:54

training , so it's in my head .

22:55

But I like anti-smartphone . I was just going

22:57

to say I love saying dumb phone , but I'm scared , so

23:01

let's say anti-smartphone , dumb phone gives me , like

23:03

mean girls vibes , like get in loser , we're going shopping

23:05

like that kind of energy .

23:07

I love that energy If you say it that way , it definitely feels kind of fun

23:09

. Yeah , yeah , anyways .

23:10

Okay , anti-smartphone .

23:11

Yeah , anti-smartphone , I think I would probably

23:14

anti .

23:14

Anti-smartphone .

23:16

Hey , anti Anti-smartphone .

23:18

My auntie's smartphone .

23:20

Some people say auntie , don't they .

23:21

I say , auntie , what's the other way to say it

23:23

?

23:24

I think Taylor says auntie .

23:25

Like that song ? Yeah , anti-hero , yeah . So why

23:27

are you making fun of me ? Anti-smartphone

23:29

.

23:31

What's the other way to say it ? Anti ?

23:33

Anti right .

23:35

I only know the Taylor song because that's Elena's

23:37

favorite song right now when we do bedtime .

23:39

Anti-hero . Anti-hero .

23:41

But yeah , I think I would consider it . It's hard because

23:43

I feel like it would almost be a matter of

23:45

actually ending up with two phones , because

23:47

I think , where I like the idea of a

23:49

phone like this , where you don't have a web browser , you don't

23:51

have all the extra apps and the notifications

23:54

, that sounds perfect for

23:56

during the work day , because I feel

23:58

like when I'm on my computer and

24:00

trying to do the work and my phone's just popping off

24:02

all day , that's really distracting

24:04

to me and it can pull me out of

24:06

deep work and stuff like that

24:09

. But I do like on my smartphone

24:12

after hours in the evening

24:14

, when we're winding down from the day , and stuff

24:16

like that , to be able to consume content

24:19

and play games

24:21

or do fantasy football

24:23

or whatever it might be , even

24:26

watch something or listen to something . So I

24:28

don't know , I don't think Anti-smartphone

24:31

would serve me 24 seven , but I

24:33

like the idea of it for certain contexts . What about you

24:35

?

24:36

I mean , I do it , I see it for sure

24:38

. I like the idea of having it

24:40

if I'm going to go out and run errands

24:42

or something . I agree , at

24:45

work sometimes I'm just going to

24:47

go get a lunch and then I bring

24:49

my phone and then I get like I start

24:51

just looking at something and get all these notifications and I'm

24:53

still working , and it's like why I could

24:55

do that on my computer . But

24:58

yeah , I don't know , I don't see

25:00

it being that groundbreaking for

25:02

me . I could see myself getting this and leaving

25:04

it at home and just bringing my phone .

25:06

I think it would be really helpful for

25:08

kids Like kids that want phones , even

25:11

for parents that want the kids to have a phone so they can contact

25:13

them , but not have all the like

25:15

tick tocks and stuff like that .

25:17

Maybe we should get this .

25:19

Yeah , I actually . Maybe it'll catch on

25:21

. Maybe it'll catch on for like Gen Alpha

25:23

and younger , so that they actually

25:25

want that kind of phone instead of having like four

25:27

C issue while all of their friends are still

25:30

on tick talk .

25:30

Right , because they

25:32

can call text , set an alarm and they also have a music

25:35

player , notes and calculator directions and

25:37

a magic eight ball . What more could you want ? Yeah

25:39

, the eight ball is weird .

25:41

I was going to say when you were talking about it before . It's so

25:43

funny because I remember when phones

25:45

were starting to move away from just like the flip

25:47

phone and T nine , and you started to get

25:49

into like blackberries and stuff like that and they had

25:51

the one random game all the

25:53

time like like brick breaker

25:55

you know like that was so lit

25:58

to have that on your phone , especially if you

26:00

had it during high school and you were like you had your

26:02

phone in class and you were bored . You could just like whip

26:04

up brick breaker and just like get a high

26:06

score .

26:07

I was never playing that random game

26:09

but you're too busy texting your

26:11

friends . Yeah , but

26:13

it actually reminds me of like when you first

26:15

got your apple

26:18

watch and I would catch

26:20

you playing solitaire on your apple

26:23

watch .

26:23

That literally happened one time because solitaire is so

26:25

hard on your watch .

26:27

It's the finest screen and , like you're

26:30

just trying to , get that card to the staff .

26:34

How do I use this , like when I'm spending time ? What

26:36

are you playing it One time .

26:38

And you know I don't want to roast you too hard about that , because I actually love

26:41

solitaire too .

26:42

Yeah , you play it when we fly .

26:43

Yeah , it's a good like

26:45

it takes my mind off of things .

26:47

Yeah , I'm playing poker , gambling , gambling

26:49

our life away while you're playing solitaire .

26:51

Yeah , it's like the one app

26:53

that I'm like , an airplane mode I like . Still want

26:55

to have access to this Nice , but

26:57

what about candy crash ?

26:58

Do you ever get into that ?

26:59

No , or the farm one . What was

27:02

it Like Farmville ? I don't know .

27:04

That's like a computer game .

27:05

Okay , did you ever play games on Facebook

27:08

? Cause there was an error where they had Was .

27:10

Farmville , a Facebook game . Yeah , farmville

27:12

was one of them .

27:13

I never played Sims . That one was crazy . Shut up

27:15

, you played it .

27:17

Yeah , everyone played Farmville .

27:18

Everyone no way yeah .

27:22

Like during the university days . I think it was or maybe it was early like post university

27:24

for me , but I remember

27:27

some people I wasn't as intense as some people , but some

27:29

people would like literally set their alarm to get up

27:31

at 3 am for when they're like crops were

27:33

ready for harvest so that they , like , could keep

27:36

rolling in the dough . You know , like

27:38

that was a crazy period .

27:39

Hey , I wish there was something else we could funnel

27:41

the energy towards .

27:43

Funnel , what energy .

27:44

Like getting up at 3 am to like do your

27:46

virtual crops .

27:48

Well , we don't get up at 3 am .

27:50

I know , but like I don't know , I

27:52

just it's so crazy that a game can

27:54

like inspire people to do that .

27:56

Yeah .

27:57

But , I guess you play games all the time

27:59

because of fantasy sports .

28:02

Yeah , but I don't do that . 3 am .

28:06

You did . I feel like I did

28:08

catch you one time . You were like the

28:11

wire waiver , like death , like 2 am

28:13

or something you

28:16

had to get up to like complete the trade ?

28:18

No , I don't do that . But

28:20

if I like , randomly , am

28:22

awake for some reason , like if Tima wakes up

28:24

or or my , no wakes up

28:27

like then on that one

28:29

night of the week when waivers hit . Then

28:32

, yeah , I was looking at it , but it's the

28:34

same as a solitaire thing , like I literally tried it

28:36

on my watch one time and you're like you used

28:38

to always play solitaire on your watch . It's

28:41

the same thing with that .

28:42

It was like one off , it was just so shocking , Like

28:44

it's the middle of the night and I'm

28:46

going to like like deal with our

28:48

crying kids and then I look at

28:50

you .

28:52

Don't act like it's just you .

28:55

Well , that was fun . We do have another

28:57

listener question that we want to get to , and

29:00

this question is how

29:02

?

29:02

kind of a fun one .

29:03

Yeah , I think . So how do you get through a really busy

29:05

season like Q4 with your team , both

29:08

as business owners and marketers yourself ?

29:10

My first reaction to that is like what do you mean ? Get through like

29:12

Q4 is the most wonderful time to

29:14

be alive Absolutely .

29:15

Most wonderful time of the year .

29:17

Yeah , we got the holidays it's

29:19

like busy , but busy is a blessing . Yeah

29:21

, pressure is a privilege .

29:22

Busy is a blessing , pressure is a privilege

29:25

.

29:25

Preach somebody .

29:25

Yes , I love it .

29:26

Yeah , I think it's like it's a great time of year . I

29:29

mean , obviously there's a lot of work to do , but

29:31

over time , you know , if you're finding that you're like

29:33

hemorrhaging because there's too much going on or there's

29:35

like tons of last minute requests , or you just can't keep

29:37

up , like maybe set some boundaries .

29:40

Yeah , this is the best . Like this is the best kind

29:42

of busy you can have . Personally , because

29:44

, like , at least for me , my mind

29:46

is thinking about like all these campaigns that we

29:48

worked so hard on for you

29:50

know a long time . Like Q4 is like the

29:52

biggest time of like your work

29:55

coming to life and then also like

29:57

at least for me , and like home , it's

29:59

like prime time to like make those memories

30:02

and go shopping and decorate

30:04

and like throw parties , like that's

30:06

the best kind of busy you can be .

30:09

Do you think this question is in context to work mostly

30:11

?

30:11

Probably .

30:12

Yeah . So to be

30:14

fair , I do remember a time when

30:16

Q4 was really stressful , when we had a smaller

30:18

team . It was like you and me in the trenches

30:21

doing a lot of the work . So I can empathize

30:23

that there's some people that are maybe

30:25

like solo printers , or they're like the

30:27

one person in their marketing department at the company

30:29

they work at and there's pressure , or

30:31

they're like just starting to build a business

30:34

and scale a team and they're still like doing

30:36

a lot of the heavy lifting themselves . I get it , but

30:39

I would just like change your perspective

30:41

to believe and understand

30:43

that it's like periods like this in your

30:45

business that like fund your future growth . So

30:49

if you're like busy you got a lot going on

30:51

deadline after deadline you're

30:53

burning the candle at both ends Like

30:56

make sure that you've set it up properly

30:58

so that the outcome is

31:00

worth it For sure , because that can fund your growth

31:02

for next year .

31:03

And I'm sure there's some people who feel like they're busy doing the wrong

31:05

things . I think sometimes

31:07

, when there's a lot

31:10

on you and pressure on you and you feel

31:12

like you can't see light at the end of the tunnel , it's

31:14

like really good to evaluate , like the actual

31:16

work . Is this stuff that you like to do

31:18

, this stuff that you're good at ? Because sometimes people

31:20

are busy doing something that might seem simple

31:23

for someone but they're not good at it and it's really hard . So

31:26

it's good to like kind of evaluate

31:28

it too , because there could be signs

31:30

in there that maybe , like , you're doing

31:33

something or spending too much energy on something

31:35

that like maybe you shouldn't be doing . And that's

31:37

could be like , you know , something

31:39

you think about as you head into the new year , like

31:41

do you want to do that again next year and what would you change

31:43

differently ? And maybe it means you need to bring

31:45

someone to help you or you should be doing

31:47

another piece of it or something

31:49

. I don't know , I feel like it's a good time to like

31:52

take stock of all that .

31:53

Yeah , 100% . I think that

31:55

makes sense . And I the other thing I would say is , as

31:57

you do it more than one year , like as

31:59

you start to do a year over year and

32:01

assess and evolve and learn , also

32:03

take this step back to like recognize patterns

32:06

, because , like , we

32:08

used to just feel like it was like that until the end of the year and

32:10

then it was like back into it again at the end of the year , like

32:12

there wasn't really a break , and then we started to

32:14

recognize that like hey , that one

32:16

week period between Christmas and

32:19

New Year's , like no one's actually

32:21

asking for anything , why am I here working Right

32:23

? And so , like , why not ride that

32:25

and take the opportunity to rest and recover

32:27

? We also , over time , started to recognize

32:29

that in the summer , like not

32:32

the whole summer , but we started to , over time , realize more and more that the

32:34

people who are working with us , the

32:37

client side , many of the decision makers

32:39

especially , weren't even

32:41

really around the office the last two weeks

32:43

of August . So then , why are we ? You know

32:45

, like not that the whole office should shut

32:47

down , but like you can recognize

32:49

those patterns and then start to book your time for

32:52

yourself , to like recharge your batteries and like

32:54

get inspired and take space with your

32:56

family when the demands are lower

32:58

, so that you have the energy and the capacity and

33:00

the excitement even to like

33:02

show up and glow up when , when

33:05

like everything's popping off

33:07

.

33:07

For sure , yeah , so like at least for

33:09

us . We do a shop shut down with our team and

33:12

it's those awkward days between like Christmas

33:15

and New Year's where no one , nothing's

33:17

really happening . So we tell our team like , don't

33:20

work if you don't need to .

33:21

Yeah , we treat them as flex days . They don't count as

33:23

vacation days for people , so they don't come out of that allowance

33:25

. But we also do need to still be alert

33:28

in case like something hits that

33:30

needs to get addressed . So for

33:32

the most part everyone's pretty

33:35

much doing nothing , but then we're still available

33:37

if needed . So from a functional standpoint

33:39

, our clients aren't needing

33:41

to do things without us .

33:42

Yeah . So find a way to give yourself

33:44

some time back in your schedule with

33:47

having a break , either taking time off

33:49

during those days or whatever , and

33:52

, I think , also look for ways to treat

33:54

yourself here and there , like . I got some milestones

33:57

Like maybe even Friday you get a holiday drink

33:59

or something .

34:00

Yeah .

34:00

Like just if it's going to be the craziest

34:03

and busiest time of the year , just

34:05

make sure that you feel like you're getting a bit

34:07

of a reward for some of the work that you're doing

34:09

.

34:10

Yeah , we're simple creatures .

34:11

Yeah .

34:12

Rewards go a long way .

34:13

Yeah , and go to bed early . Like

34:15

no reason to stay up late . It's dark

34:17

out . Take care of yourself , make

34:20

sure you're eating healthy

34:22

and drinking water and just like the bare

34:24

necessities , that those are covered , like you'll

34:26

be okay .

34:27

Yeah , and then the thing that helps in the context

34:29

of our team too , is like we have a great holiday

34:31

party every year . Oh yeah , and we can look forward

34:33

to and we do a Secret Santa and like I

34:36

don't know , it's just like it's not all

34:38

just busy work , you know , and the

34:41

holidays are only as good as you make it .

34:43

So even if you don't like celebrate the holidays or

34:45

Christmas or anything like , still look

34:47

for ways to like participate

34:50

in small ways just for yourself . Like

34:52

I know a lot of time like the

34:54

pressure of getting all the things for

34:56

everyone else can really like eat away at people

34:59

, but I think it's also

35:01

a good time to like treat yourself and like just

35:03

yeah , give yourself a little bit of love

35:05

.

35:06

Yeah , and then maybe like do it for

35:08

someone else you see working hard . You know , like

35:10

I think a lot goes a little

35:12

bit goes a long way . So if you see another entrepreneur

35:15

or business leader or someone

35:17

in your industry even appear , that is

35:19

just like really going all out this year to get

35:21

the job done and you can tell they're getting

35:23

a little tired or starting to spin their

35:25

tires , just like treat them a little bit .

35:27

We should do that . You and I acknowledge it

35:29

, yeah .

35:30

I think , even like just saying out loud that you see

35:32

how hard someone's working goes a long way too .

35:35

Well , that was fun . Thanks for joining

35:37

me on this little impromptu waves episode

35:39

.

35:39

Yeah this was a treat . If you're listening or watching

35:41

, let us know what you think about this format For

35:43

sure . We're always up to change it up .

35:44

Thanks for being here with us .