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We Are What We BuyEpisodes
Episodes of We Are What We Buy
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Marketing is all about an exchange of value. But how can you create and share value if your customers don’t know or believe you have it? That’s why influence is so vital to successful marketing. Just as there are many ways to skin a cat, the
Marketing is all about an exchange of value. But how can you create and share value if your customers don’t know or believe you have it? That’s why influence is so vital to successful marketing. Just as there are many ways to skin a cat, the
The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing. What does luxury mean today, and how should marketers think about it? Our three experts discuss what customers think about luxury in
The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing. What does luxury mean today, and how should marketers think about it? Our three experts discuss what customers think about luxury in
It seems that almost everyday we hear new alarms about the environment. How can marketers prosper but still minimize the negative impacts of waste and pollution? Our three guests bring years of experience at doing just that. They will share
It seems that almost everyday we hear new alarms about the environment. How can marketers prosper but still minimize the negative impacts of waste and pollution? Our three guests bring years of experience at doing just that. They will share
Many products play a key role in defining who we are – even if they are just everyday things. Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that. Denim brands often tell
Many products play a key role in defining who we are – even if they are just everyday things. Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that. Denim brands often tell
More than 20 million Americans are involved in direct selling, where independent distributors sell to customers in non-retail settings such as homes and offices. On this program, three C.E.O.’s of direct selling businesses talk about why they
More than 20 million Americans are involved in direct selling, where independent distributors sell to customers in non-retail settings such as homes and offices. On this program, three C.E.O.’s of direct selling businesses talk about why they
Although many of us love to spend time on social media, in many situations we still rely upon professional salespeople to help us to learn about, evaluate and purchase products or services. That's especially true for B2B situations, where the
Although many of us love to spend time on social media, in many situations we still rely upon professional salespeople to help us to learn about, evaluate and purchase products or services. That's especially true for B2B situations, where the
Retailers want you to come in—and stay. Careful store design increases the amount of space the shopper covers, and stimulating displays keep them in the aisles longer. Because marketers recognize that a store’s image is an important part of the
Retailers want you to come in—and stay. Careful store design increases the amount of space the shopper covers, and stimulating displays keep them in the aisles longer. Because marketers recognize that a store’s image is an important part of the
The social media revolution has changed our lives -- for better or worse. Today we might revise our show's focus on We Are What We Buy to We Are What You Post. In this episode, I talk to three experts who share their insights on Twitter, Face
The social media revolution has changed our lives -- for better or worse. Today we might revise our show's focus on We Are What We Buy to We Are What You Post. In this episode, I talk to three experts who share their insights on Twitter, Face
We assume that most of what we know about a brand, store, or organization comes from what we see. But the reality is that we hear is crucial as well. For many years of course we've listened to product jingles that you can't seem to get out of y
We assume that most of what we know about a brand, store, or organization comes from what we see. But the reality is that we hear is crucial as well. For many years of course we've listened to product jingles that you can't seem to get out of y
Each of us is bombarded with commercial messages -- by some estimates, as many as 5000 every single day! How can a brand or organization break through the clutter? And, what can you do to energize jaded customers who just aren't that interest
Each of us is bombarded with commercial messages -- by some estimates, as many as 5000 every single day! How can a brand or organization break through the clutter? And, what can you do to energize jaded customers who just aren't that interest
Successful marketers satisfy their customers' needs. But how can they do that, if they don't know what those needs are?This episode reveals three different perspectives on collecting customer insights. My guests will talk about how their co
Successful marketers satisfy their customers' needs. But how can they do that, if they don't know what those needs are?This episode reveals three different perspectives on collecting customer insights. My guests will talk about how their co
Coke or Pepsi? Ford or Chevrolet? Swipe left or swipe right? Everywhere we turn, we need to make choices. Ironically for many of us our biggest problem is not a lack of choice. It is too much choice. How do we sift through the mountains o
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