On this episode, I sit down with John Reeves, the brain and brawn behind Smokin’ X, a BBQ small business that is making big waves in the competitive BBQ world! He is self-taught in the art of BBQ and smoking but is now spreading his vast knowledge as a teacher through the Meat Sciences Department of Texas Tech University and Red Raider Meats. We talk branding, small business, competition, teaching, and so much more! Thank you, John, for coming on and sharing your fascinating story and your greatly demanded time! It was a smokin’ good time and a different and fascinating perspective on small business!