In this podcast, Ralph Thurm. Ralph was one of the first involved in thinking that the rearview mirror of an annual report isn’t enough to describe the potential of an organization. He thought, shouldn’t there be a twin to that, called a sustainability report? After having worked for several global organizations Ralph became independent to be at the forefront of certain developments. To be able to maneuver more freely in making an impact.

And let the following sink in: Ralph is driven by the mission that the ability to sustain shouldn’t only mean to survive. Ralph wants it broader and further, faster and bolder. To him, to sustain should be the ability to thrive. How's that for a personal mission!

This podcast will help to get your thinking from the short term, what you think is practically possible, to what is necessary. From forecasting of an unsustainable economic system to learning to backcast to a necessary economic system. And then decide what the next steps need to be.

Listen to this more than once. Get your notebook out and start sketching out all the massively valuable advice you will get from Ralph. And start building your sustainable business tomorrow.

So, here is one of the global pioneers on sustainability reporting, mister Ralph Thurm.