What About? is a podcast about ideas, words and magazines by WeTransfer Studios and magCulture. Magazines are built on stories, and every story starts off as a spark. This series looks at those sparks and the stories they become. Each episode features a short interview with the editor and a full reading of some of the world’s best magazine writing. WeTransfer is the easiest way to send big files around the world. Unleash your creative ideas.

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