In this podcast episode, Andy Hooper from Global Ecommerce Experts shares the opportunities for US sellers to expand their sales in Europe and the UK. 

Andy highlights the potential of reaching a larger audience in Europe, but also mentions the challenges of dealing with multiple languages and customs regulations. 

He delves into the importance of product compliance and business-level compliance, including tax regulations. 

Andy advises sellers to have a well-planned launch strategy and to consider localization and fulfillment options. 

He also promotes the resources and services offered by Global E-commerce Experts for those interested in expanding into Europe.

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You can find Andy Hooper from Global E-commerce Experts here:
https://www.linkedin.com/in/andyghooper/

http://www.globale-commerceexperts.com/ 

Timestamps:

00:00 - Introduction

01:51 - US sellers can expand sales in Europe and UK.

03:06 - US sellers reach 80% of sales in Europe in 1.5-2.5 years.

06:20 - Challenges with compliance and product regulations when expanding internationally.

09:19 - Importance of product compliance and testing before launch.

10:15 - Business compliance, VAT in Europe, similar to US sales tax.

13:41 - Tips for translating and localizing product listings in Europe.

17:51 - Adapt product photos to fit marketplace and culture.

19:37 - Limitations of AI translation tools, importance of professional translators.

23:28 - Explore various channels beyond Amazon for European expansion.