Launching a business is exhilarating, but statistics can be daunting. Did you know, nearly 40,000 businesses launched last year? Yet roughly 20% face the harsh reality of failure within their first year. In a world inundated with startups, stan

22. Why seeing brand language as art matters

Dec 15th, 2023 39m 38s

The American Poet Robert Frost said, “no tears in the writer, no tears in the reader”. Rob Self-Pierson from the Brand Language Studio suggests brands and marketing need to take a more artistic, creative approach to campaigns to make deep, memo

21. Why Resetting Returns Matters

Oct 27th, 2023 43m 35s

Invest for change, not just cash. Danyal Satter, CEO of Big Issue Invest, urges us to rethink what makes a good return. He says it's time to broaden our view and appreciate the real impact all investments have. Listen in to my conversation with

20. Why Illustration Matters with Zoë Barker.

May 13th, 2022 28m 2s

Being remembered is the heart of a good brand. Particularly at the point of purchase. And illustrations can be a good way for a brand to carve out a distinctive and memorable look. Zoe Barker is an established illustrator based in Norfolk. She

19. Why Human Experience Matters with Alexander Hoare.

May 5th, 2022 19m 38s

Alexander is the first of the eleventh generation of the Hoare family to run Britain's oldest private bank. He is also a pioneer in social and impact investing and a founding partner of Snowball LLP. He talks about what it is like to run a fami

18. Why Financial Communication Matters with Faith Liversedge.

Apr 29th, 2022 35m 58s

Faith is a marketing consultant who is determined to see financial advisors talk more about the difference they make. And with 1 in 3 UK adults worrying about their financial situation, who can blame her?

17. Why Closing Food banks Matters with Matthew Duyvenbode.

Apr 16th, 2022 43m 10s

There are over 1300 food banks across the UK. And the Trussell Trust are convinced they need to be closed. Not because they're no longer required, but because food banks are a symptom of more significant problems.

16. Why Kintsugi Matters with Makoto Fujimura.

Apr 8th, 2022 47m 4s

Makoto Fujimura is a leading contemporary artist, writer, and speaker recognised worldwide as a cultural influencer. He uses Kintsugi, the ancient Japanese craft of repairing broken ceramics with golden lacquer, as a metaphor to reflect on the

15. Why Creative Writing in Business Matters with Neil Baker.

Mar 31st, 2022 48m 37s

Neil is the Managing Director of Dark Angels, a collection of playful and collaborative workshops to help anyone become a better writer at work. He is passionate about the way words are used in business and wants all of us to play creatively wi

14. Why Faith Matters with Nick Spencer.

Mar 25th, 2022 42m 49s

Nick is a Senior Fellow at Theos, the think tank that enriches the debate about the place of religion in society. It challenges and changes ideas through research, commentary and events. Theos believes that faith, and Christianity in particular

13. Why Shareholders Matter with Helen Cane-Hardy.

Mar 18th, 2022 18m 49s

Helen is the content strategist at Tumelo. The tech start-up helps investors know which companies their ISAs and pensions hold shares. Tumelo wants to encourage all shareholders to see their fund managers have a voice to influence businesses to

12. Why heritage matters with Jonathan Morris.

Mar 11th, 2022 26m 38s

Professor Morris is one of the founding directors of the Heritage Hub at the University of Hertfordshire. He and his academic teamwork alongside businesses exploring histories and identifying opportunities for business growth.

11. Why long term strategy matters with Phil Wild.

Mar 3rd, 2022 42m 3s

Phil is the CEO of James Cropper PLC. It's a family-run materials manufacturer based in Cumbria that dates back to 1845. Strategy and planning are critical to the success of any business. Phil has learnt being clear on where a company has come

10. Why photography matters with Simon Hill.

Feb 24th, 2022 28m 47s

Simon Hill HonFRPS is the Royal Photographic Society's current President. The Society was founded in 1853 to make the art and science of photography more widely available. Simon speaks about the enduring value of photography and the Society's n

09. Why social justice matters with Andy Cook.

Jul 13th, 2021 39m 22s

Andy is a CEO of the UK think tank The Centre For Social Justice. It partners with over 400 grassroots charities to develop ambitious, evidence-based reforms to tackle the root causes of poverty.

08. Why rethinking housing matters with Jez Sweetland.

Jul 6th, 2021 44m 37s

Jez is the Project Director of the Bristol Housing Festival. It’s a five-year pilot exploring and experimenting with alternative ways to meet the national housing crisis in the UK.

07. Why desirability matters with Andrew Walsh & Matt Holland.

Jun 28th, 2021 35m 38s

Andrew is the CEO of Iress, the global software developer for financial services. Matt is their Head of Corporate Marketing. The business rebranded three years ago with a single aim - to become more desirable.

06. Why a business run by family values matters with Simon Lawson.

Jun 21st, 2021 33m 8s

Simon is Chairman of the family owned builder’s merchant Lawsons. He is the fourth generation to run the business.

05. Why impact investing matters with James Perry.

Jun 11th, 2021 34m 54s

James is Chairman of the frozen food delivery company Cook. He also a founding partner of Snowball an investment company set up to prove that it is possible to invest money positively and create a return.

04. Why purpose driven PLCs matter with Dee Corrigan.

Jun 4th, 2021 36m 17s

Dee is Head of Corporate Engagement for the charity Blueprint for Better Business. They aim to create a better society by help established businesses to be inspired and guided by a purpose that respects people and the planet.

03. Why innovation matters with Jeremy Bassett.

May 25th, 2021 32m 30s

Jeremy is the CEO of Co:Cubed which matches tech-led start-ups with corporations to collaborate and experiment on new products and services.

02. Why buy-in matters with Jess Harris.

May 17th, 2021 31m 16s

Jess has over 20 years’ experience in developing and delivering successful growth strategies across a range of businesses. Her clients vary and often include traditional sales-focused companies.

01. Why research matters with Annabel Venner.

May 10th, 2021 28m 32s

Annabel is a marketing consultant and the current Chair of Fellows at the Marketing Society. Before this she was the Global Brand Director at Hiscox Insurance.

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