Welcome to the first episode of WhyRobbie. This week we're talking about Value Village - also known as Savers in the majority of the US. We talk about who shops there, why it's a unique retail experience, and where the business might go from here.

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0:00 Intro for the show. Why we love "why?"

1:38 Why we love Value Village

3:41 Episode breakdown

4:40 Value Village/ Savers background story

6:03 Value Village business model

6:52 Who shops at Value Village? What personas are we looking at?

13:53 Talking about the Hooked Canvas, variable reward, and how it applies to Value Village shoppers

20:20 Value Village’s Achilles heel

22:03 Opportunities for Value Village

24:58 Conclusion