Muna Al Gurg has been instrumental in shaping innovative approaches in her family’s firm.She fondly remembers the stories her father, and company founder, Easa Saleh Al Gurg, told her about navigating the business through Dubai’s early development period in the 70s and 80s. Those experiences helped reinforce Muna’s belief that the ability to adapt in ever-shifting commercial landscapes lies at the core of most family enterprises – especially in the MENA region, with its history of frequent and swift transformations. However, she also stresses the importance of establishing a solid governance foundation to support the critical decision-making process of current and future family business leaders. Muna credits her father’s time as a post office clerk — a position he was fiercely proud of — as a grounding influence in the family business, while also showing what can be accomplished through unwavering hard work and ambition.

In this episode, Muna Al Gurg, who is now Vice Chair and Director of Retail for the Easa Saleh Al Gurg Group, one of the UAE’s leading diversified conglomerates with a portfolio of over 30 companies, talks about the innovative mindset she believes has always been essential for family businesses to thrive, the new opportunities that exist for firms willing to challenge traditional models, and the ‘three Ps’ that she believes should be the ethos of every family business: Profitability, People, and Purpose.