I met with Marian Salzman, Senior Vice President, Communications at Philip Morris International, for a fireside chat at the Global Communication Summit in 2020. At PMI, her work is focused on designing a smoke-free future as the company embarks on its journey of transformation. She’s also a trendspotter, a professional hobby as she calls it, and a much awarded public relations executive being listed in PRWeek’s Global Power Book and as a PR News Top Woman in PR. Her most recent trends report is called Zoomsday Predictions