In episode 148, I chat with with Daniel Iser, a WordPress plugin developer and creator of Ahoy! and Popup Maker, to name just a few.

I am focusing on the messaging plugins and the the value they bring to online stores. Specifically, conditional messages that give you much more control over what your customers see, where and when.

As we chat about his plugins, we are looking at the the power behind this functionality. Daniel gives us some great insights into what it takes to build and grow a plugin that can become such an integral part of a WordPress online store.

A Glimpse into the Conversation with Daniel:

Are the small popups gaining traction due to the fact that they are less intrusive or are there other reasons?

… I’m not sure this is the new normal as much as just a trend. Popup Maker hasn’t slowed down in its growth over the last year or two, which I think means full screen overlays are still very much in demand and they’re very effective …

… if you needed inline conversions along with what the users are already interacting and doing with your page, you want something with a smaller footprint …

How do strategies differ when you are selling physical products, eg. via WooCommerce vs. downloadable, eg. via Easy Digital Downloads?

.. both are obviously impacted by cart abandonment and instant upsells. But a typical WooCommerce site can quickly target users with less than $50 in the cart and offer free shipping …

… with your average EDD site, you might set up messages to show a notice if someone has a license and it’s expired or about to expire …

Avatars of people work very well in popup messages. Would there be a time that a logo would work better?

…yes, if you’re in a WooCommerce or EDD marketplace type store and you want to show the logo of the company that the product was created by …

How effective is it when you add a product image in the message?

… for things like cart abandonment, I wouldn’t recommend it unless you had something that was just really gonna catch their attention …

… we find inserting images into the content is very effective for single-product upsells and cross sells …

Where to Find Daniel

UseAhoy.com

Ahoy on Twitter @useahoy

Daniel on Twitter @daniel_iser

Resources

Github repo for the conditional logic library

Thanks to our sponsor Ahoy!

A big thanks to our sponsor Ahoy!, the perfect way to recover and boost your WooCommerce or Easy Digital Downloads online store’s revenue. Their automated marketing message lets you easily create and fine tune your message box for increased conversions.

Most importantly, it helps you with those eCommerce conversion hotspots: cart abandonment, instant up-sells and targeted cross sells. They have some slick reporting features built in to help keep you on top of the game. And, of course, excellent customer service and a money back guarantee should you not start seeing results in 14 days.

So what are you waiting for? Head on over to use ahoy.com/bobwp and use the code BobWP to get 20% off any of their plans and enter for the chance to win a lifetime subscription. Good through August 31, 2019.