In this episode, host Jodi Brandon takes us through the importance of seeing your book as an investment in your business, not just a creative endeavor or a bucket list item. She emphasizes the significant time and financial investment required for self-publishing or hybrid publishing and the need to consider both tangible and intangible ways to earn back that investment. Jodi also discusses the myths around traditional book publishing deals and the importance of defining your metric for success and aligning your goals with your book's role in your business. Tune in to gain valuable insights into treating your book as an investment and positioning it to best serve your business.

Time Stamps:

00:00 Podcast for entrepreneurs: writing, publishing, marketing books.

03:44 Establish writing routine to enhance productivity. Visit jodybrandeneeditorial.com/readyset.

07:13 Podcast episode gratitude and author entrepreneurs Lab

Keywords:

book publishing, entrepreneur, writing, business growth, investment, creative endeavor, bucket list, self-publishing, hybrid publishing, service providers, editing, royalties, advance, traditional publishing, marketing plan, bestseller, vanity metrics, readers, courses, coaching, masterminds, tools, programs, mentorship, membership, author entrepreneurs Lab, education, resources, co-writing, book world, business owners writing books, entrepreneurs writing books, CEOs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1izTQKrr2mjhr9ppOhYc3wxBEBHFlWWZnXwIjKgZjZ2Q/edit?usp=sharing