Amas Tenumah explains why customer service is broken and what we, as marketers and as consumers, can do to help fix it. The reasons range from the industrialization of the customer service function, where it became all about efficiency and c

Adapt or Die: The Future of Email

Feb 22nd, 2024 28m 30s

Whether you have heard email expert Jay Schwedelson talk before, or this is your first listen, you are in for a treat. Email is often said to be dead or dying as a media channel, but Jay makes a convincing case for its strengths—and successe

Do B2B Marketers Really Care About Branding?

Jan 25th, 2024 28m 34s

B2B marketers who put all their focus on lead generation are missing 95% of the market opportunity, says our guest Drew Neisser, founder of CMO Huddles and author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. "Only 5% of

The Past and the Future of Branding

Dec 21st, 2023 33m 37s

David Aaker is the world’s leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management. Join us as he shares the

Multicultural Marketing Goes Mainstream

Nov 16th, 2023 31m 5s

McGhee Osse is a trailblazer in multicultural marketing communications. As the Co-CEO of Burrell Communications Group, one of the most highly regarded multicultural advertising agencies in the country, she has both witnessed and influenced t

A Maverick’s Life in Marketing Data

Oct 19th, 2023 29m 4s

A self-described maverick and passionate advocate of ROMI (return on marketing investment calculations, for decision-making), Peter J. Rosenwald has built a stunning career leading prominent direct marketing agencies worldwide. His advice t

On a Mission to make you Remarkable

Sep 21st, 2023 30m 16s

Guy Kawasaki is an award-winning author, accomplished evangelist and world-renowned speaker. He did not invent secular evangelism, but he popularized it. This goes back to 1983 and his work with the Macintosh division of Apple. He is the aut

Business is Here to Serve, to Respect, to Make the World Better

Aug 17th, 2023 33m 6s

Professor Kotler, recognized as one of the world’s leading marketing thinkers, has been called The Father of Modern Marketing.When in 1967 Professor Kotler published his groundbreaking book Marketing Management, now in its 16th edition, he

The Founder of Quantifiable Loyalty

Jul 20th, 2023 26m 42s

Fred Reichheld really needs no introduction, but here are some highlights. The founder of quantitative loyalty, Fred is best known as the creator of the Net Promoter® system of management used worldwide as THE loyalty predictor in business.

Why The Future Does Not Fit the Containers of the Past

Jun 22nd, 2023 31m 20s

If you’re looking for ideas for how to live a better life, and expand your career prospects, you must listen to our conversation with the brilliant marketing thinker and futurist, Rishad Tobaccowala. Rishad shares his secrets for career succ

Life Lessons From a Legendary Direct Marketer

May 18th, 2023 28m 47s

Susan Kryl is a legendary direct marketer with two pieces of advice for marketers everywhere. First, use the “Day in The Life” technique to gain deep customer insight for building your marketing strategy. Second, “Learn, teach and mentor,” i

Wrote the Book on Marketing Channels

Apr 20th, 2023 21m 40s

Longtime Northwestern Kellogg school professor Louis W. Stern, back in 1977, published the top textbook about distribution channel strategy, also known as “pull marketing.” Since then he’s been the go-to guru in this important one of the 4 P

Shattering the Advertising Glass Ceiling with Marketing Legend Shelly Lazarus

Mar 23rd, 2023 36m 13s

Marketing legend Shelly Lazarus has been described as one of the most powerful executives in advertising and named one of the Top 50 Business Women. One of a mere handful of female graduates from Columbia University with an MBA in the early

A Victory Lap for Marketing Innovation in 2022

Feb 16th, 2023 31m 10s

In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year. Some fads have already faded, but some new ones will continue to disrupt and

Community is the Last Great Marketing Strategy

Jan 12th, 2023 30m 14s

It’s time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must build communities that deepen emotional relationships with the

Can the Travel and Hospitality Industry Get Out of its Own Way?

Nov 17th, 2022 29m 5s

Since the pandemic, airlines and hotels have taken a huge kick to the stomach. But now, it seems they can’t get out of their own way. Delays, poor service, and inadequate staffing, all in the face of massive demand and booming revenues. The

What’s the Secret to Marketing Innovation?

Nov 3rd, 2022 31m 23s

Michael McCathren, innovation lead at Chick-Fil-A, and author of a new book: 6Ps of Essential Innovation, is an expert on the “innovation organization.” In this episode, he shared with us specifics about how marketing departments can develop t

What is Wrong with Subscription Marketing?

Oct 20th, 2022 28m 18s

Memberships, subscriptions, loyalty programs — relationship marketing models of all sorts — have long been a staple of the marketing toolbox. But why is Peloton in such deep trouble right now? And Noom postponed its IPO? Join us as Mark DiMa

What Does the Future Hold for Search?

Oct 5th, 2022 29m 41s

The uber-networker David Berkowitz answers our burning questions about search marketing and where it’s headed. Learn why paid search advertising is growing so quickly (hint: the proliferation of small screens is a factor). And what marketers

Healthcare Marketing is Moving Fast, but Where?

Sep 22nd, 2022 32m 47s

The term “Healthcare” covers both the medical and the life sciences industries, and marketers in these fields enjoy all kinds of opportunities. Professionals are navigating the dynamics of an increasingly engaged and empowered end-user patie

Of the Four Ps, Pricing may be the Key to your Future

Sep 8th, 2022 29m 21s

In the marketing profession, we have depended on the Four Ps as foundational to business success. But is that still relevant today? Tune in and learn why Rick Spear says ignoring the Four Ps is like ignoring the alphabet. In this episode, we

The Emergence, and the Future, of Purpose Marketing

Aug 25th, 2022 34m 32s

Purpose is an important new way for brands to differentiate themselves in a competitive market. Our guest Diane Primo, CEO of the agency PurposeBrand, explained that a brand’s purpose must be authentic, and be established with the buy-in of

Will the Future Still Have a Place for the Intuitive Marketer?

Aug 11th, 2022 29m 56s

With the rising demand for marketing accountability, and the emphasis being placed on data-driven decision-making, is the intuitive marketer under threat of extinction? Our guest, Susan K. Jones, says that AI and science will allow the intui

Marketing from the Inside Out

Jul 28th, 2022 28m 13s

Is marketing’s focus on the customer misplaced, even harmful? We discussed this radical idea with Tim Parkin, a global consultant and coach to marketing executives at many world-renowned brands.While marketers have been focusing on the cust

Marketing for Small Businesses in a Time of Uncertainty

Jul 14th, 2022 30m 36s

"Small business owners are not marketers,” says our guest Stephanie Schwab, CEO of Crackerjack Marketing. But she can help them become proficient, and successful, if they follow a distinct process that she shares during this episode. As the