This week special guest Zoe Dunn joins the show to discuss Apple's shaky Apple Watch launch, how Mad Men is still alarmingly like current agency life, if agencies can evolve enough to survive the next 10 years, profitability vs. value, the sorr

13: 'Garage Sale Jigsaw Puzzles' with Will Martino

Apr 16th, 2015 1h

After a 2 week spring break hiatus, the podcast returns with special guest Will Martino. This week we discuss the ways in which healthcare can seek to improve content marketing and storytelling, why UX is dying and what we need to do to save it

12: 'Influential Petting Zoos' with Jack Barrette

Mar 26th, 2015 57m 46s

This week special guest Jack Barrette from WEGO Health stops by to discuss how patient influencers may be the key to finally achieving the goal of 'customer centricity', why brand teams are more voyeristic than engaged, the pitfalls of being an

11: 'Gender Politics' with Tara Marsh

Mar 19th, 2015 1h

This week special guest Tara Marsh stops by to discuss the current dynamics of gender roles in the advertising and marketing industries, Sheryl Sandberg's Lean In campaign and if it misses a larger point, the generational differences of how wom

10: ‘NXNE’ with Marc Monseau, Amanda Sheldon, and Jane Sarasohn-Kahn

Mar 12th, 2015 51m 5s

This week special guests Marc Monseau, Amanda Sheldon, and Jane Sarasohn-Kahn join the show to discuss their upcoming SXSW panel on privacy and HIPPA compliance in the digital age. In this episode we discuss the land rush for health application

09: 'Edition, Edition' with Shwen Gwee

Mar 10th, 2015 1h 2m

Special guest Shwen Gwee joins the show to discuss the Apple Watch event, the announcement of Research Kit, why mobile devices will trump wearables for health information, why technology partnerships are the future for pharma, the evolution of

08: 'False Econometrics', with Mark McConaghy

Mar 5th, 2015 45m 56s

Special guest Mark McConaghy joins the show to discuss the unrealistic certanty that digital metrics provide, why old school CRM reports still rule the ROI roost, if small agencies have it better, the talent gap in pharma marketing, what respon

07: 'ePharmapalooza' with Sean Hartigan, Zoe Dunn, and Christine Truelove

Feb 27th, 2015 40m 20s

It's our 2015 ePharmapalooza spectacular, with special guests Sean Hartigan, Zoe Dunn, and Christine Truelove. We discuss the sad state of the ePharma conference, how customer centricity is a myth, the lack of content curation for conferences,

06: 'Jargon Waiting To Be Harvested', with John Mack

Feb 19th, 2015 51m 18s

Special Guest John Mack from Pharma Marketing News joins the show to discuss the sorry state of mobile apps in pharma, the privacy and diagnosis implications of coding errors, "Dear Doctor" letters, how mobile can help patient compliance, how t

05: 'What To Expect When You're Expectorating', with Marc Monseau

Feb 12th, 2015 53m 54s

Special Guest Marc Monseau joins the show to discuss the challenges pharma has with its reputation, being a knight of the reputation roundtable, John Oliver’s takedown of pharma, lessons learned from Comcast, why not doing social listening is b

04: 'Fat Friend Requests', with William Martino

Feb 5th, 2015 59m 6s

Special guest William Martino joins the show to take an in depth look at the current state of the wearables market and how healthcare can take advantage; The perspectives between DTC vs. OTC marketers; The Stockholm Syndrome of all day meetings

03: 'Viagra - The Musical', with Buddy Scalera

Jan 29th, 2015 1h 1m

Special guest Buddy Scalera joins the show to discuss the state of episodic content in healthcare, how comic books shaped his life, the fallacies of FDA guidance, why web design is overrated, how PharmaCos can produce better stories, lessons we

02: 'Automated Sincerity', with Jonathan Richman

Jan 22nd, 2015 1h

Special guest Jonathan Richman joins the show to discuss the state of market research in pharma, the lack of quality tools for the job, why pharma websites are terrible, the agency/client fight over social media and communications, where conten

01: 'Dystopian Discount Codes', with Peter Justason

Jan 15th, 2015 1h 5m

Special guest Peter Justason joins the show to talk about the state of pharma conferences today and why this year will be different for ePharma, how technologies may kill the agency model, the state of digital strategy, why he doesn't use Twitt

00: 'Mic Check'

Jan 6th, 2015 5s

This is the official Dose of Digital Podcast. In this episode, I'll be checking sound levels for 10 seconds. We're officially launching the week of January 10th. Check back soon or visit doseofdigital.com for more details. You can follow me on