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ZINFI Technologies, Inc.
ZINFI Technologies, Inc.Episodes
ZINFI Technologies, Inc.
ZINFI Technologies, Inc.
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Episodes of ZINFI Technologies, Inc.
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Partner ecosystems enable companies to share resources, reach new customers and innovate faster. However, to fully reap the benefits of a partner ecosystem, companies need to empower their partners by building strong relationships, nurturing lo
In today’s business world, companies increasingly rely on partners – such as affiliates, influencers, and resellers – to reach their end customers through indirect channels. This podcast explores the crucial role that partner recruitment and on
Affiliate marketing software has become an essential tool for businesses looking to leverage independent affiliates to promote their products or services. However, with so many software solutions available, it can be overwhelming for businesses
Partner relationship management and partner ecosystem management are crucial for organizations relying on a distributed partner network to sell their products or services. In this podcast, we look at the historical challenges and the core benef
Partner ecosystems enable companies to share resources, reach new customers, and innovate faster. However, to fully reap the benefits of a partner ecosystem, companies must empower their partners by building solid relationships, nurturing loyal
Successful organizations prioritize partner productivity as a key performance indicator. This requires a strong focus on encompassing crucial activities like training and certification and providing sales and marketing tools. In this podcast, w
In today’s business world, companies increasingly rely on partners – such as affiliates, influencers, and resellers – to reach their end customers through indirect channels. This podcast explores the crucial role that partner recruitment and on
In today’s business world, companies increasingly rely on partners – such as affiliates, influencers, and resellers – to reach their end customers through indirect channels. This podcast explores the crucial role that partner recruitment and on
Partner ecosystems are networks of businesses, resellers, and/or influencers who work together to promote and sell your products or services. Building a solid partner ecosystem can help you expand the reach of your business, increase brand awar
Investing in partner portal software is a strategic move and an essential step toward maintaining competitiveness in today’s dynamic business environment. By harnessing the power of this digital infrastructure, brands and organizations can unlo
Artificial intelligence (AI) is already transforming partner ecosystems in several ways. Businesses that leverage this technology can increase customer satisfaction, drive channel sales growth and improve their bottom line. AI is helping busine
ZINFI Technologies' podcast series delves into channel management maturity, emphasizing the need for companies to evolve from antiquated methods that hinder growth. They present a four-step framework for partner lifecycle management: recruitmen
Deal registration programs are commonly employed by companies to incentivize and reward their sales partners for bringing in new business opportunities. However, despite their good intentions, these programs often fail to deliver the desired ou
Traditionally focused on banking and warehousing, now embraces a platform-centric approach in the wake of emerging subscription-based models and major hyperscaler platforms such as Amazon Web Services (AWS), Microsoft Azure Cloud Services, and
Affiliate marketing is playing an increasingly important role in partner ecosystems, and businesses are discovering they need a dedicated tool to manage the complexity of these relationships. In this podcast, we discuss a number of critical are
What is channel management and why does it matter? In this podcast, we go back to fundamentals by looking at various meanings of the word “channel” and then offering our own formal definition of channel management. We then provide a quick overv
Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this podcast, we look at a number of reasons for this phenomenon, including
What are the most important factors in effective partner relationship management? Over the years, we have identified seven Ps that are most crucial to success: product, profitability, placement, programs, promotions, profile and performance. In
Channel management activities tend to vary considerably from one country or region to another. Have you ever wondered why? In this podcast, we take a detailed look at variations in channel management activity in a global context. There are seve
Through channel marketing automation (TCMA) is about enabling channel partners to generate leads using marketing assets and a set of marketing tools provided by a vendor or company. This podcast discusses core TCMA functions, including dynamica
Onboarding partners in a channel ecosystem can be complex. Onboarding new partners includes activities like contract signing, business planning and training. But one should also have the structure in place for onboarding existing partners. That
While success of a channel program depends on factors like end user value proposition, partner business proposition and overall market growth opportunity, it takes an integrated partner relationship management (PRM) framework to realize the tru
There are plenty of mistakes vendors can make across the channel as they pursue a partner relationship management strategy, but this podcast focuses on the five most common ones: overdistribution, overpromising and underdelivering, complex ince
What are the core capabilities that any best-of-breed partner relationship management (PRM) platform must have? In this podcast, we discuss five key phases of the partner management lifecycle that a robust PRM platform can bring together to hel
Have you thought of using your customer relationship management (CRM) system to manage your partner network? In this video, we explain why that approach is a bad idea that will result in poor functionality and little or no ROI. Partner relation
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