Guest: Gilbert Barajas, Data Migration ExpertHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Gilbert shares from his extensive experience in data migration and replatforming in his last role at BigCommerce, and his new role with several

S01 E16 - Ecommerce VP Glen Swindell Discusses Fractional Roles in Ecom

Jan 11th, 2024 14m 20s

Guest: Glen Swindell, Founder & CEO, OrangeCore GroupHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Glen discusses fractional roles in Ecommerce, including how they typically work, the benefits and challenges associated, as well as how

S01 E15 - Ecommerce Head Phil Irvine on Merchandising Strategies for New Products

Jan 10th, 2024 18m 31s

Guest: Phil Irvine, Ecommerce Head, MOJOHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Phil discusses the case study for MXXN (pronounced “moon”), a new brand and set of products that he is leading the charge to merchandise and grow. T

S01 E14 - Ecommerce CRO Tim Wilson on Fundamentals & Launching New Products

Jan 9th, 2024 13m 24s

Guest: Tim Wilson, Chief Revenue Officer, ProductWindHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Tim discusses the importance of paying attention to Ecommerce fundamentals, as well as how to leverage social to launch new products fa

S01 E13 - Ecommerce Product Director Kyle Treece Discusses Triggered Events

Jan 4th, 2024 20m 8s

Guest: Kyle Treece, Director of Product Management, Bed Bath & BeyondHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Kyle discusses how triggered events form the foundation of Bed Bath & Beyond’s effective customer identification and pe

S01 E12 - Ecommerce SVP Justin Christianson on How to Listen to Customers & Split Test

Jan 3rd, 2024 14m 36s

Guest: Justin Christianson, SVP Ecommerce, Conversion FanaticsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Justin shares his experience setting up sites to listen to customers while delivering value to those customers via split testi

S01 E11 - Ecommerce Director Brendan Lilly on How to Use FAQs & FUDs Sessions

Jan 2nd, 2024 11m 50s

Guest: Brendan Lilly, Director Ecommerce, F.W. Webb CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Brendan shares his experience operating team “FAQs and FUDs” team sessions, as a way to engage his Ecommerce team in improving th

S01 E10 - Ecommerce Director Max Rudy on How to Achieve Profitability on Amazon

Dec 28th, 2023 15m 5s

Guest: Max Rudy, Ecommerce Director, Wild Planet FoodsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Max discusses how to achieve profitability when selling on Amazon, including his approach to navigating and reducing chargebacks, fine

S01 E09 - Ecommerce Director Marc Vasquez Discusses Monitoring User Sessions

Dec 26th, 2023 11m 47s

Guest: Marc Vasquez, Ecommerce Director, Ideal TridonHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Marc shares how he uses user monitoring to improve performance and customer experience on his websites. He also notes how “Hotjar Thurs

S01 E08 - Ecommerce CEO Matthew Adam Smith on How to Approach Marketplaces

Dec 21st, 2023 19m 56s

Guest: Matthew Adam Smith, Ecommerce CEO, MAS Commerce Host: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Matthew recently left Walmart and has launched his own company, MAS Commerce. Matthew shares from his deep marketplace and retail med

S01 E07 - Ecommerce Director Catherine Neal Discusses Data Strategy

Dec 19th, 2023 16m 34s

Guest: Catherine Neal, Director Ecommerce, Parch SpiritsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Catherine shares her experience working with passionate product founders to iron out an actionable data strategy and determine which

S01 E06 - Director Global Ecommerce Jason Reis Discusses Email Personalization

Dec 14th, 2023 13m 42s

Guest: Jason Reis, Director Global Ecommerce, AT Cross CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Jason shares his experience setting up a personalized e-mail experience for customers, going beyond the “spray and pray” appro