The novelty pets known as Sea Monkeys have delighted and disappointed millions of American children since they were first marketed in the early 1960s, with the nostalgia-fueled craze returning decade after decade, even after the creator was linked to Neo-Nazi activities. Described in the highly exaggerated ad copy as the most lovable pets in America, these tiny, allegedly monkey-like aquatic creatures are actually nothing more than microscopic brine shrimp, usually used as fish food in pet stores. In this episode, we will look closely at the history of Sea Monkeys and their ingenious but controversial creator, and take you through the comic book ad copy that marketed junky novelty items directly to children using language both deeply misleading and hilariously hyperbolic.

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This episode was written, produced, and hosted by Chelsey Weber-SmithSound design by Clear Commo StudiosResearch Assistant: Riley Swedelius-SmithProducer and Editor: Miranda ZicklerVoice Acting by Will RogersLearn more about your ad choices. Visit megaphone.fm/adchoices