LinkedIn ads are expensive! And too many times, I have seen over and over again B2B companies making the same mistakes with their campaigns that turn out to be a complete waste of their ad budget. Let's unfold that and see what could you have d

#13 How Did Freshworks Change Their Marketing Approach Almost Instantly When COVID-19 hit

Oct 19th, 2021 1h 1m

Back when COVID-19 first happened, APAC was one of the first regions that got hit. And it was a tough time for marketers. All the roadshows, conferences or field events had to be paused or somehow transformed into virtual in a very short timefr

#12 Seedly’s short and long term content marketing strategy

Oct 13th, 2021 59m 44s

With information being decentralized, platforms like communities, slack groups and Facebook groups became the go to destinations where people would do research on your product and services. And that’s why you see more and more brands starting t

#11 The Keys Toward A Successful Glocal Partner Marketing Program

Oct 5th, 2021 46s

Marketing in APAC is difficult! Because it is a region that is made up of so many different countries with different languages and cultures. Often times, people make the mistake of seeing this region as a whole and don't realise the amount of l

#10 The Real Purpose of Your Content Marketing Strategy

Sep 27th, 2021 1h 2m

When content marketing is done right, not only will it drive revenue to your existing products or solutions, but it can also help you unlock new product ideas or revenue streams. With the likes of Lego creating movies and cartoons to Salesforce

#9 The History and Evolution of Demand Generation: Decentralization of Information

Sep 12th, 2021 48m 4s

Generating demand has always been the main goal of marketing but the ways companies achieve that have gone through dramatic changes over the years. David Fallarme, Asia Head of Marketing at HubSpot shared his views and opinions on the history a

#8 The First Step in Marketing for Startups: Talk to Customers

Sep 4th, 2021 1h 10m

Doing marketing at a startup is difficult. You have limited resources, you are still trying to find product market fit and there are just so many areas that can go wrong. And lucky enough, we have got Thibaut Briere, Founder and Managing Direct

#7 The Secrets Behind Buffer and ReferralCandy Content Marketing Strategy

Aug 28th, 2021 58m 49s

Content marketing is nothing new. It has been here since companies produced their first flyers for their audience to promote about their products. But obviously over the years, content marketing has changed tremendously and became really compet

#6 Why Marketing Is Tied To Opportunities at Contensquare

Aug 21st, 2021 51m 11s

In B2B, sales and marketing might not always have a good relationship within the company. And that can be caused by various reasons from goal misalignments, poor communication to the culture of the company. In order for a company to truly scale

#5 The Lead Scoring & Marketing Automation System That Drove Over USD 61.5 Million in New Business Sales

Aug 14th, 2021 37m 8s

Lead scoring has always been a tricky topic in B2B marketing and often being seen as a process that is being done in a black box. In this episode, it was great to have Vinnie Romano, Found and Director of Dough joining me to go through his proc

#4 How Saleswhale Doubled Their Pipeline Velocity QoQ for 3 Quarters Straight

Aug 7th, 2021 37m 31s

In this episode, I chatted with Gabriel Lim, Co-founder and CEO of Saleswhale about how B2B marketing should be done to drive revenue back to the business from an engineer’s perspective. Gabriel started off his career as a software engineer the

#3 A New Way of Doing ABM: Branded Podcast

Aug 1st, 2021 27m 38s

Joe Escobedo is a man with a lot of different roles and responsibilities. He is the co-author of “Asian Growth Stories: How To Do Business In Asia.", has been a contributor for Forbes, Inc, HuffPost, a digital marketing “professor” at a univers

#2 Running integrated B2B marketing campaigns with a B2C approach

Aug 1st, 2021 50m 30s

Davinia is the Head of Marketing, Asia Pacific & Japan for Backbase which provides the leading Engagement Banking platform that empowers banks and other FI to accelerate their digital transformation. She has worked at leading Fortune 500 compan

#1 How Ravenry Bootstrapped & Grew to a 16 Members Team with Only USD 1000 Marketing Spent in 3 Years

Jul 24th, 2021 47m 54s

Ricky Willianto is a serial entrepreneur and the CEO of Ravenry which is a SaaS platform and a popular marketplace for companies to find premium freelancers focussing on research and content writing. In this episode, we got to chat about how he

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