How do I get an online follower from point A to point B? How do I turn an online follower into a reader of my books? You’ve been working hard on your book, and you’re ready to launch it into the world. There’s only one problem: how do you sell

When You Need To Take a Break From Brand Strategy and Focus on Mental Health

Nov 30th, 2021 1h 3m

So I know that for many of us, friend, these past 18 months or so have been hard. Thanks to a little pandemic that’s affected the entire world.And we’ve still had to carry on with everyday activities, like paying the bills, taking care of our f

3 Core Beliefs Standing in Your Way

Nov 16th, 2021 15m 22s

Did you know that the average person has about 6,200 thoughts a day? How many of those thoughts are negative? I’m just speculating here, but I’m going to estimate a good third are negative. (Sorry, I didn’t find a statistic for this during my

Bonus

New Podcast Schedule

Nov 9th, 2021 1m 53s

Hey guys, Anna here with Art of the Brand: Author Edition. I am changing my publishing schedule to bi-weekly. So every other week, simply because I do these shows completely solo and I'm reworking the way that I make them just a little bit. But

5 Important Reasons That Authors Need A Brand Strategy

Oct 19th, 2021 13m 48s

I really have to add that to my to-do list now?I know that it might be hard to justify spending time on a brand strategy when there are other priorities you’re already worried about. You’ve got the cover design, your book launch, gathering revi

The 4 Ingredients You Need for a Successful Brand

Oct 5th, 2021 12m 9s

A few months ago, I was speaking with authors to learn what questions and struggles they had about building a successful brand. But you know what question came up ALL the time: “What is a brand?” And honestly, I forget that sometimes not everyb

3 Useful Brand Strategies From The Pumpkin Spice Latte You Need To Try Yourself

Sep 28th, 2021 18m 41s

How To Make A Successful Brand Strategy Like The Pumpkin Spice LatteIt’s time to create a brand strategy that positions you as a genre-defining author, so you can feel confident putting yourself out there.‘Cause one day you’d like to be the ima

Think author branding is off-limits? Don't be fooled

Sep 21st, 2021 9m 27s

When is the right time to focus on author branding? Do you think that you need to be published before you start? You’re ready to be taken seriously as the author you’ve always wanted to be. You’ve been sending out your books to publishers and l

3 Practical Reasons I switched from Wordpress to Showit

Sep 14th, 2021 6m 51s

What is the best platform to build your author website? How are you supposed to choose? There are so many different options to choose from: Wix, Wordpress, Squarespace, Showit, and so many more that seem to be popping up all the time. So it can

Bonus

A Break This Week

Sep 7th, 2021 38s

Hey guys, this is Anna. I decided to take a little bit of a break this week from the podcast, so that I could spend more time with my kids. If you're not in the US, you wouldn't know…But yesterday on Monday the sixth, that was Labor Day, a nati

Imposter Syndrome Got You Down?: There is a way to overcome it without letting stop you and still launch and promote your book in the process. - With guest Jessi Beyer

Aug 31st, 2021 39m 45s

You want to appear as a confident writer, but maybe you suffer a bit from imposter syndrome. Yeah, it’s a real stinker.And that’s holding you back from sharing your amazing book with the world. When you started writing your book, you dreamed of

How To Know if Creating a Brand Strategy Is Going To Be Worth It

Aug 24th, 2021 3m 26s

I have heard from authors time and again that connecting and interacting with their readers online is super important. But there’s some confusion about how to foster those relationships, especially when interacting online can feel so impersonal

The Easiest Way To Make Your Brand Stand Out

Aug 16th, 2021 3m 59s

Branding can seem like such a nebulous concept. Like, what even is branding? The easiest way to define it is “a brand is the perceived image of the product you sell, and branding is the strategy to create that image.” (Source)In short, your bra

Top 3 Mistakes authors make when DIY-ing their websites

Aug 10th, 2021 6m 36s

The website is the home base for your author platform. Rather than Instagram where your audience can go view so many other accounts, your website is all about you. You have the opportunity to really show off who you are without any distractions

Branding Her Author Platform

Aug 9th, 2021 23m 39s

Let's revisit who can use branding and brand strategy. Do you think that only small business owners can use those tools? If you said yes, I'd beg to differ. How about authors, writers and visual storytellers? Can they use branding to their adv

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