In this episode, we're talking to Christine Innes from the Corporate Escapists about her journey from the corporate world to entrepreneurship. Christine shares insights on the importance of storytelling, mindset, and authenticity in business. W

Maximising your eComm photography with Catherine Abe from CollabArts

22 days ago 36m 36s

In this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding and the significance of

A Breakdown of Meta's Advantage Plus Suite

Apr 16th, 2024 9m 42s

In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage

Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff

Apr 1st, 2024 22m 29s

Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coac

Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications

Mar 19th, 2024 36m 49s

In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong

From Idea to Innovation, Crafting Better Products with Asha Dillon from Leadr Pet

Feb 19th, 2024 27m 14s

In today's episode, we sit down with Asha Dillon, founder of Leadr, a pioneering brand in the pet wellness industry. Asha shares her journey from corporate product development to entrepreneurship, highlighting the importance of identifying mark

Keys to a Successful Start-Up Brand with Rebecca Dickson from Hatch

Feb 12th, 2024 19m 47s

In today's episode, we're thrilled to welcome Rebecca from Hatch! Join us as we delve into the intricacies of launching an e-commerce brand in the midst of COVID-19, the art of crafting a unique brand identity, and navigating the complexities o

Creative Marketing Ideas and Overcoming Imposter Syndrome with Maggie Outridge from St Argo

Jan 28th, 2024 28m

In today's episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons

Safeguarding your brand through Intellectual Property Know-how with Lisa Win from Win Trade Marks

Jan 15th, 2024 34m 8s

Let's delve into the world of intellectual property and brand protection with a seasoned expert, Lisa Win from Win Trademarks. Join us as we explore the crucial nuances of trademarks, the pitfalls entrepreneurs might encounter, and the strategi

Exploring Ambassador Programs and Influencer Strategies with Michelle Tweddle from Touché

Dec 18th, 2023 18m 55s

Join us as we uncover the journey of creating a brand dedicated to eco-friendly luxury bedding, exploring the challenges and triumphs of marketing in the digital age, and unveiling unique strategies for business growth. Our guest, Michelle Twed

Avoiding Burnout and Building Profitable Relationships with Business Strategist, Annelise Worn

Dec 4th, 2023 27m 57s

Welcome to another episode of the Bright Minds of E-Commerce podcast. Today, we’re joined by the brilliant Annelise Worn, a Business Strategist with a wealth of experience in navigating the e-commerce landscape. Get ready for a conversation pac

From 10k in 10 Minutes to 150 Stockists within 2 Years with Victoria Scuteri from Destino the Label

Nov 20th, 2023 25m 39s

In this episode of the Bright Minds of E-Commerce Podcast, Dahna sits down with Victoria Scuteri, the visionary founder of Destino the Label. Join the conversation as Victoria shares the brand's profound narrative and product, achieving a succe

Making the Most of Your Product Photography with Paige Noelle

Nov 13th, 2023 37m 27s

Welcome to another episode of Bright Minds of eCommerce, where this week, we delve into the world of product photography with the talented Stylist and Product Photographer, Paige Noelle. In this insightful conversation, Paige shares invaluable

Navigating Business in an Untapped Market & Maximising PR Opportunities with Rachel Crawford from Harlow Harry

Oct 31st, 2023 22m 12s

This week, we explore the fascinating journey of Harlow Harry, a brand that offers luxury dog perfumes and grooming products. In telling their story, Co-Founder Rachel Crawford offers valuable insight and lessons. As an e-commerce success story

Strategies for Success: Mastering Email Marketing for eCom Businesses with Priya Radia from Flow Butler

Oct 23rd, 2023 34m 6s

Let's delve into the world of email marketing, a crucial tool for e-commerce businesses. Our return guest Priya Radia, from Flow Butler, shares her expertise and unravels the strategies that can help you master this powerful marketing tool. Whe

Building a Brand Committed to Sustainability and Social Impact with Kelly Barrett from Underwear for Humanity

Oct 16th, 2023 2s

Welcome to another enlightening episode of the Bright Minds of e-Commerce. In today's conversation, we sit down with Kelly Barrett, the visionary founder of Underwear for Humanity. As an advocate for sustainability, Kelly has taken e-commerce t

Maximising Chat GPT's Potential with Ami Williamson from Damn Write

Oct 9th, 2023 24m 39s

Welcome back to another exciting episode featuring Ami Williamson from Damn Write! In this episode, we're diving deep into the fascinating world of AI and language models. We'll uncover the incredible capabilities and limitations of Chat GPT, a

Embracing Change and Crafting Delight with Lauren Siemonsma from Ochre Ceramics

Aug 7th, 2023 18m 36s

Join us in today's episode as we sit down with Lauren Siemonsma, the creative force behind Ochre Ceramics. Lauren shares her journey of crafting ceramics and jewelry, delving into the challenges she faced, the evolution of her business model, a

Safeguarding Your eComm Business: Legal Essentials with Shalina Nandan-Sighn from Love Your Legals

Jul 23rd, 2023 25m 22s

Join us in this episode of the Bright Minds of eCommerce podcast as we explore the world of legal protection and business contracts with Shalina Nandan-Sighn, founder of Love Your Legals. Discover the significance of well-crafted contracts for

Embracing change and growth while crafting a doll empire with Forever Dolls Founder, Emma Egel

Jul 17th, 2023 19m 39s

Join us in this episode of the Bright Minds of eCommerce podcast as we hear from Emma Egel, the founder of Forever Dolls. Emma discusses her entrepreneurial journey, shares valuable insights, and provides practical takeaways for success. Don't

Streamline success by implementing systems and conquering overwhelm with Business Coach Kristy Robinson

Jul 10th, 2023 24m 46s

Tune in to this episode of Bright Minds of eCommerce as I speak with Business Coach Kristy Robinson. Kristy shares her journey, valuable lessons, and practical tips for success. Don't miss out on the opportunity to learn from her experiences an

Unleashing the power of emotional selling and authentic storytelling with Julia Foyster from Tweed Real Food

Jun 5th, 2023 29m 50s

Join me as I chat with Julia Foyster from Tweed Real Food. Julia reveals how emotional storytelling has been the driving force behind their eCommerce success, connecting customers to their farming heritage and fostering resilience in the face o

Designing profitable brands for a sustainable future with Carly Stirling from Studio Carly

May 29th, 2023 39m 6s

Getting your website and branding right is one of the most crucial ways to stand out and be successful in the eCommerce space today. Carly shares so much in this episode, content, branding, personal branding, and all the features your site has

Growing with the Unique Challenges of a Handmade Business with Rosie Browning from Know The Rose

May 22nd, 2023 20m 33s

The beauty of a handmade business is in its uniqueness but it poses its own unique set of challenges. Join us as we talk with Rosie Browning from Know the Rose as we talk all things business and marketing in the handmade world.In today's episo

Overcoming overwhelm with systems and a VA to help you grow Kirsty Whybrow from Kirsty & Co.

May 15th, 2023 21m 21s

If you're overwhelmed with business hiring a VA can be one of the best things for your business, streamlining and systematising so you can focus on the important things. In this episode Kirsty shares her favourite systems, tools to build your s