Email marketing isn't for only the most savvy or the mega churches. Any church of any size can capitalize on email and transform it into their strongest tool for communication. Most churches find themselves completely absent from sending any ty

The Sunday Bulletin Episode

Mar 22nd, 2016 47m 17s

Every week you produce that same bulletin. It's like wrangling livestock trying to round up everything that needs to go in this titanic printed mess. You know it's not dying anytime soon so you've gone out and tried to find examples of other ch

The Social Media Mistakes Episode

Feb 4th, 2016 44m 29s

There are two types of social media mistakes: those that can't be avoided and those that can. It's as simple as that. No matter how much training, education and experience you have working with social media the ever changing technology and soci

The How We Do It Episode

Oct 28th, 2015 43m 45s

You know how you operate week in and week out. What you don't know is how the church across town (or across the country) operates. Often we learn the most by observing the practices of others and in this episode of the Church Marketing Podcast

The Communication Episode

Sep 16th, 2015 1h 5m

Are you keeping the three c’s of communication in mind when creating content for your church? In this podcast Dave Shrein talks with Ryan Holck about how utilizing these three c’s will help communicate the mission of your church more effective

The Periscope Episode

Aug 3rd, 2015 45m 36s

You've been asking the question since April: How can we use Periscope at our church. You've probably launched a broadcast showing your band playing, or maybe a baptist but the question remains - why and how should I use Periscope for my church.

The Communication Schedule Episode

May 15th, 2015 1h 1m

Consistency, niche and unique voice... these are the three traits necessary to maintain a successful website blog. As you pursue your communication strategy, it is as important as ever to make sure that you maintain a consistent publishing rate

The Website Content Episode

Apr 9th, 2015 58m 41s

WIIFM? These five letters represent the most powerful filter that every piece of copy for your organization must be passed through. When you have this concept of WIIFM at the forefront of your mind your writing becomes more compelling and your

The Live and Online Episode

Mar 24th, 2015 1h 1m

You’ve witnessed the transition - gone are the days of members attending Sunday services 4-5 times a month. As a matter of fact, churches are fortunate if a regular attender will walk into the worship center twice in one month. The modern churc

The Leadership & Volunteer Episode

Mar 2nd, 2015 1h 3m

You know that communications span way beyond the pixels on a computer screen or the ink that's used on a print piece. The effectiveness of your communication is a sum of church mission, leadership vision, ministry events and details. In The Lea

CertLab '15 Instructor Hangout

Feb 6th, 2015 1h 3m

How'd you like a shot in the arm of communication encouragement and strategy? In this very special episode of the Church Marketing Podcast Dave Shrein takes 60 minutes to moderate a hangout with four of the most influential leaders in Church Co

The Communicating with Pastors Episode

Jan 30th, 2015 54m 16s

The position of Communication Director (or Pastor) is fairly new. While many large churches (5,000+) have had someone in this role for a long time, the average church is just now discovering the need for someone to ask strategic questions about

The Awesome Communicator Episode 2

Jan 15th, 2015 37m 46s

Wanna hop on the wall again and learn from the success and failures of others? This is the 2nd episode focusing on awesome church communicators. In this episode we speak with two church communicators about branding, guidelines, volunteers and t

The Awesome Communicator Episode

Dec 15th, 2014 51m 1s

There is no better way to learn than to live as a fly on the wall as others talk about their successes and failures. While there are certain names we all know in church marketing and communication, there is one set of individuals that you have

The Christmas Social Episode

Nov 25th, 2014 48m

Social is a beast, mostly because there is an expectation for churches to have a presence on all networks, even if churches don’t understand all of them. Understanding a platform and then gaining clarity for our main church account is hard enou

The Christmas Planning Episode

Nov 11th, 2014 1h 2m

Every church has a different process for planning out various seasons of ministry or series’ of messages, yet the central element that is vital to every process is the idea of "The Approach." In The Christmas Planning Episode we examine series

Unwelcome with Jonathan Malm

Nov 7th, 2014 1h 19m

Does our communication drive visitors away? If you're looking to decipher how your communication is received by visitor, Jonathan Malm's new book, Unwelcome gives you a list of 50 ways your church may be driving away first-time visitors. Whethe

The Media Essentials Episode

Oct 15th, 2014 57m 20s

There are a lot of online communities where knowledgeable experts on church media gather and share ideas. Often these forums present amazing solutions in terms that reach over the heads of green media directors or volunteers. In this episode we

The Social Media Episode

Sep 30th, 2014 56m 8s

We know how we use social media for ourselves, but what should social media look like when a church uses it? While it’s typical for church culture to slowly adapt to new mediums and modes of communication, it is also typical that social media n

Certification Lab with Jenny Rain

Sep 26th, 2014 34m 22s

Jenny has been on staff as the communications director at National Community Church in Washington, D.C., for just over 12 months and in that time has had to build a communication department from the ground up. In the conversation, Jenny and Dav

The Church Website Episode

Sep 15th, 2014 51m 2s

Who's visiting your website and what are they doing while they're there? If you don't know the answer to that question you're missing out on key criteria that can help you make decisions about every other area of your online communications (and

The You Episode

Aug 6th, 2014 56m 21s

School is back in session (though it seems earlier than when we were in school) and the fall is coming into focus. The You Episode is all about self-care. Entrepreneur Ahna Hendrix joins the Church Marketing Podcast from Vietnam to share how sh

The Seat at the Table Episode

Jun 23rd, 2014 54m 30s

It is much easier for a stakeholder to tell a story than it is to recite a mission statement. Communicators have the important role of telling the story of the organizations they represent in a compelling way so that when stakeholders walk away

The Communication Volunteer Episode

Jun 5th, 2014 59m 29s

If you’ve had questions about how to recruit and use communication volunteers in your church, this is the podcast episode for you! Phil Bowdle lends his voice and experiences from West Ridge Church in Georgia, sharing from what he has done well

What's the Big Idea? A Conversation with Justin Wise

May 1st, 2014 1h

It’s completely normal for church communicators to feel alone in their role. It is a role fairly new to any church under 5,000 people. While many folks on a church staff have experience as a youth pastor, associate pastor, children’s director,