Competitive Advantage: Designing Marketing Strategy for the Information Economy

P. W. Peiffer

Competitive Advantage: Designing Marketing Strategy for the Information Economy

A Business, Management and Marketing podcast

Good podcast? Give it some love!

Competitive Advantage: Designing Marketing Strategy for the Information Economy

P. W. Peiffer
Competitive Advantage: Designing Marketing Strategy for the Information Economy

Episodes

Competitive Advantage: Designing Marketing Strategy for the Information Economy

P. W. Peiffer

Competitive Advantage: Designing Marketing Strategy for the Information Economy

A Business, Management and Marketing podcast

Good podcast? Give it some love!

Rate Podcast

Podchaser Pro

Episodes of Competitive Advantage

Mark All

List Search Input

Search Episodes...

Designing Marketing Strategy for the Information Economy Part II

Part II includes an analysis of industry weakness, strengths, and opportunities in the transforming market. The discussion included an analysis of profitable segments, new media technology, and emerging business metrics to measure success.

Competitive Advantage: Designing Marketing Strategy for the Information Economy Part 1

Transition from Industrial Economy to Information Economy presents challenges to conventional marketing wisdom and opportunity to those architects and designers seeking competitive advantage.

Rate

Contact This Podcast

Get this podcast via API

Join Podchaser to...

Rate podcasts and episodes
Follow podcasts and creators
Create podcast and episode lists
& much more

Unlock more with Podchaser Pro

Audience Insights

Contact Information

Demographics

Charts

Sponsor History

and More!

Pro Features

Resources
Help Center
Blog
API

Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More